Free templates
DM templates that get replies
57 sets of ready-to-send messages for Instagram DMs and Facebook Messenger, from welcome messages to price questions. Each set comes with the rules Meta sets and a way to send it automatically.
Plain text first
The first DM to someone who commented can't carry a link or a button. Ask a short question, then send the link once they answer.
Within 24 hours
A business can message someone within 24 hours of their last message, and answer a comment privately once, within 7 days.
Fill in the blanks
Swap anything in braces for your own words before you send it. {name} and {link} are the usual ones.
Instagram · 42
- Instagram DM templates12 Instagram DM templates for first replies, price questions, follow-ups, thank-yous and support, written to fit Meta's 24-hour and comment rules.
- Welcome message11 Instagram welcome messages for new DMs and keyword comments, how to send one automatically, and why official tools can't DM new followers.
- Away messageInstagram away messages for evenings, weekends, holidays and sick days, how to switch one on, and what an automatic reply can send while you're gone.
- Comment for the linkTemplates for “comment LINK and I'll DM you” posts on Instagram: caption lines, public replies, the first DM and the link message, within Meta's rules.
- Reply to price questionsWhat to send when someone asks “price?” on Instagram: replies for fixed prices, quotes, discounts and sold-out items, plus an automatic answer to PRICE.
- Deliver a free guideDMs for every step of a comment-for-a-freebie post: the public reply, the plain-text first DM, the email ask and the PDF link, within Instagram's rules.
- Giveaway entry confirmationConfirm Instagram giveaway entries by DM: 13 messages for entrants, follow checks, winners and late comments, plus the promotion rules to follow.
- Book a call or appointmentBooking DM templates for Instagram: replies to “are you free?”, the comment BOOK flow with an email ask, confirmations, reschedules and no-shows.
- Follow-up when someone goes quietOne friendly reminder, sent while the chat is still open: 12 Instagram follow-up DMs for prices, links, bookings, quotes and half-finished sign-ups.
- Thank you after a purchase13 thank-you DMs for Instagram customers: DM orders, deliveries, repeat buyers, gifts and Story tags, plus when Meta's rules let a business send them.
- Brand collaboration pitch12 collab pitch DMs for Instagram: creators pitching brands, brands inviting creators, follow-ups and replies, plus the message-request limit to know.
- Reply to sponsorship enquiries13 replies for creators when a brand DMs about a sponsorship: asking for the brief, sending rates, countering low offers, gifting and usage rights.
- Customer support replies12 customer support DMs for Instagram: damaged or wrong items, late parcels, refunds, angry customers and complaints in comments, plus Meta's reply windows.
- Order status replies14 Instagram DM replies for “where is my order?”: order numbers, tracking, delays, lost parcels and refunds, plus when Meta lets a shop message buyers.
- Restaurant reservation repliesInstagram DM replies for restaurant bookings: table requests, full nights, big groups, deposits, allergies and walk-ins, plus Meta's rules on timing.
- Salon appointment repliesInstagram DM replies for salons: quotes from photos, free slots, deposits, patch tests, late clients and no-shows, all within Meta's messaging rules.
- Real estate inquiry repliesInstagram DM replies for property agents: “is it available?”, price, viewings, renters, sellers and sold homes, plus what to keep out of a property DM.
- Event RSVP repliesInstagram DM templates for event RSVPs: first replies, plus-ones, full events and directions, and how to remind guests within Meta's 24-hour rule.
- Webinar registrationTemplates for sending webinar sign-up links in Instagram DMs and answering time zone, replay and price questions, plus where the reminders should come from.
- Course waitlistDM templates that put Instagram followers on your course waitlist, answer price and start-date questions, and bring them back on the day enrolment opens.
- Restock and drop notificationsInstagram DMs for sold-out items, restock dates and product drops, plus what Meta's 24-hour rule lets you send, and to whom, when stock comes back.
- Send a discount code13 Instagram DM templates for sending discount codes after a comment, Story reply or Live, with fixes for codes that fail and the rules on timing.
- Ask for a review11 Instagram DM templates for asking customers for reviews, when to send them, and the Google rules that “5 stars for 10% off” messages break.
- Refer a friend12 refer-a-friend DM templates for Instagram: the invite, a message friends can forward, the thank-you, and who Meta's rules let you message.
- FAQ replies14 ready answers to the questions Instagram DMs ask most, and how to set them up with Instagram's FAQ tool, saved replies or keyword auto-replies.
- Reply to Story repliesReplies for every kind of Instagram Story reply, from emoji reactions to “where's this from?”, plus an auto-reply that sends a link when people reply LINK.
- Thank people who mention youWhat to send when someone tags you in their Instagram Story: thank-yous for customers, fans and partners, reshare and photo permission asks, and Meta's rules.
- Shipping and delivery questionsDM replies for “do you ship to…?”, delivery costs and times, free-delivery thresholds, cash on delivery, PO boxes and import charges, plus a SHIPPING keyword.
- Size guide and sizing questionsInstagram DM replies for sizing questions: which measurements to ask for, between-size advice, shoes, rings and kidswear, and a comment SIZE set-up.
- Refund and returns replies14 Instagram DM replies for refund and return questions: change of mind, faults, personalised items, late refunds and disputes, plus the EU's 14-day rule.
- Apology for a slow reply13 ways to say sorry for a slow Instagram DM reply, from a few hours to a few weeks late, and what Meta still lets you send once the 24 hours have passed.
- Re-engage past customersMeta's 24-hour rule stops tools from DMing past customers first. 12 templates to get them writing, reply when they do, and reach regulars by hand.
- Ask for an email14 ways to ask for an email in an Instagram DM, plus replies for typos, throwaway inboxes and “why do you need it?”, and where the ask fits Meta's rules.
- Product recommendationsWhat to send when a shopper asks what you'd recommend: the questions to ask first, honest picks, gift ideas and a product carousel sent by DM.
- Quote requestsInstagram DM replies for trades and services: what to ask before quoting, price guides, site visits, sending the quote and handling tight budgets.
- Class and workshop sign-upsInstagram DM templates for filling classes and workshops: first replies, beginner nerves, what to bring, full dates, cancellations and group bookings.
- Donations and fundraisersInstagram DM templates for charities and fundraisers: the donation link, “where does the money go?”, scam checks, thank-yous and help that isn't money.
- Newsletter sign-upsInstagram DM templates that turn comments and Story replies into newsletter subscribers: the first message, the email question and the replies after it.
- Podcast and video promosDM templates that send the full podcast episode or YouTube video to people who comment on your clips, plus messages for release day, listeners and guests.
- Hiring and job applicationsInstagram DM templates for hiring: sending the application form, answering pay and hours questions, inviting people to interview and saying no kindly.
- Affiliate links done rightTemplates for sending affiliate links to people who ask in comments, with the disclosure built in, plus what Amazon's US policy and the FTC's guide expect.
- Private reply templates for comments13 private replies for Instagram comments, from complaints to giveaway winners, written for the single DM Meta allows per comment and its 7-day limit.
Facebook and Messenger · 10
- Messenger auto replyHow to turn on Messenger auto replies for a Facebook Page, 11 templates for instant replies, away messages and FAQs, and the 24-hour rule.
- Facebook comment auto replyAuto replies for comments on a Facebook Page: public replies and Messenger messages to copy, what Meta allows per comment, and keyword traps to avoid.
- Messenger greeting message12 Messenger greetings for Facebook Pages, what a greeting can do before anyone writes, and how it works with your instant reply and FAQ questions.
- Messenger away message12 Messenger away messages for a Facebook Page, for nights, holidays, the off-season and sudden closures, and what a Page can still send while you're out.
- Facebook Page FAQ replies14 Messenger answers for the questions Facebook Pages hear every week, from parking and dogs to vouchers and group bookings, and which tool should send each.
- Facebook Page price repliesWhat to send when people comment “price?” or message your Facebook Page: public replies, Messenger answers, quotes and old-post prices, within Meta's rules.
- Facebook Page booking repliesMessenger replies for Pages that take bookings: what to ask first, deposits, cancellation slots, late arrivals and changes, within Meta's 24-hour rule.
- Facebook giveaway entry confirmationConfirm Facebook giveaway entries in Messenger within Meta's promotion rules: no share-to-enter or tag-a-friend, plus messages for entrants and winners.
- Facebook lead magnet deliverySend a free guide, checklist or workbook to people who comment on your Facebook Page: the Messenger messages, an email step, and what Pages can't do.
- Facebook Marketplace replies12 ready-to-send replies for Facebook Marketplace buyers: still available, lowball offers, pickup, holding an item, no-shows. Plus what can be automated.
Instagram and Facebook · 5
- DM templates for small businesses12 DM templates for a small business on Instagram and Facebook: hours, prices, bookings, quotes, complaints and reviews, with the Meta rules that apply.
- DM templates for coaches12 DM templates for coaches on Instagram and Facebook: a first reply, discovery call invites, a gentle no, a no-show message, with Meta's DM rules.
- DM templates for online shops12 DM templates for an online shop on Instagram and Facebook: order status, shipping, sizes, returns, restocks and discount codes, plus Meta's rules.
- DM templates for creators14 DM templates for creators: fan replies, advice requests, reposts, brand messages and viral Reels, plus what Meta lets you automate and when.
- DM templates for agencies14 DM templates for social media agencies: hand-sent outreach, client onboarding, replies in a client's voice and handovers, all within Meta's rules.
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