Free guide
Instagram and Facebook sizes, checked
Pixel sizes, aspect ratios, safe zones and limits for 39 formats on Instagram, Facebook and Messenger. Every page lists its sources and the date it was checked, and has a free resizer that runs in your browser.
The sizes people need most
- Instagram feed post1080 × 1440px3:4 · portrait
- Instagram Story1080 × 1920px9:16 · vertical
- Instagram Reel1080 × 1920px9:16 · vertical
- Instagram profile picture320 × 320px1:1 · square
- Facebook cover photo851 × 315px2.7:1 · wide
- Facebook post image1080 × 1350px4:5 · portrait
- Facebook profile picture320 × 320px1:1 · square
- Facebook event cover photo1920 × 1005px1.91:1 · landscape
Instagram image sizes · 13
- Instagram feed post1080 × 1440 px · 3:4
- Instagram Story1080 × 1920 px · 9:16
- Instagram portrait post1080 × 1440 px · 3:4
- Instagram profile picture320 × 320 px · 1:1
- Instagram carousel post1080 × 1350 px · 4:5
- Instagram Story safe zone1080 × 1920 px · 9:16
- Instagram profile grid thumbnail1080 × 1440 px · 3:4
- Instagram square post1080 × 1080 px · 1:1
- Instagram Reel cover1080 × 1920 px · 9:16
- Instagram ads1440 × 1800 px · 4:5
- Instagram Highlight cover1080 × 1920 px · 9:16
- Instagram landscape post1080 × 566 px · 1.91:1
- Instagram Story ad1440 × 2560 px · 9:16
Instagram video sizes · 4
Instagram limits and rules · 5
- Instagram video length limitsReels, in the app: Up to 20 minutes, per Instagram’s help centre
- Instagram hashtag limitHashtags per post or reel: Up to 5, per Instagram’s Help Center and its December 2025 announcement
- Instagram file size limitsPosting from the app: No file-size limit in Instagram’s help centre; feed photos are kept at 320 to 1,080 px wide
- Instagram DM lengthLimit in Meta’s messaging API: 1,000 bytes of UTF-8 text per message
- Instagram caption lengthMaximum caption length: 2,200 characters (Meta’s Instagram API reference)
Facebook image sizes · 11
- Facebook cover photo851 × 315 px · 2.7:1
- Facebook post image1080 × 1350 px · 4:5
- Facebook banner851 × 315 px · 2.7:1
- Facebook event cover photo1920 × 1005 px · 1.91:1
- Facebook profile picture320 × 320 px · 1:1
- Facebook ad image1440 × 1800 px · 4:5
- Facebook Page cover photo851 × 315 px · 2.7:1
- Facebook group cover photo1640 × 856 px · 1.92:1
- Facebook Story1080 × 1920 px · 9:16
- Facebook carousel ad1080 × 1080 px · 1:1
- Facebook link preview image1200 × 630 px · 1.9:1
Facebook video sizes · 2
Facebook limits and rules · 2
Messenger image sizes · 2
More free guides
- Free toolsGrid maker, Reel cover maker, background remover and more, in your browser.
- Best time to postWhat published studies found, and how to find your own best times.
- CaptionsOriginal captions for posts and Reels, ready to copy.
- Post ideasIdeas for posts, Stories, Reels and highlights when you're stuck.
Instagram and Facebook change their formats from time to time. Each page says when its numbers were last checked and links to the pages they came from.