Free guide
Ideas for what to post next
2,571 ideas on 40 pages, Instagram first, then Facebook: Stories, Notes, highlights, posts and Reels, and pages for particular businesses. Short ones copy with a tap.
Instagram Stories, Notes and highlights · 10
- Story ideas72 Instagram Story ideas sorted by goal: start a conversation, show your work, teach, sell or post in two minutes, with the stickers that do the work.
- Note ideasReady-to-post Instagram Notes, all under 60 characters: questions that start DMs, plans, recommendations, funny lines and Notes to pair with a song.
- Highlight namesOver 100 short Instagram highlight names for businesses, creators and personal accounts, grouped by purpose, with the 15-character limit explained.
- Highlight cover ideas65 Instagram highlight cover ideas: icons on brand colours, photo crops, letters, emoji and seasonal swaps, and how to set a cover without posting a Story.
- Story questions82 questions for the Instagram Questions sticker: quick openers, deep ones, recommendations and shop questions, plus how to share answers back.
- This or that Story questions93 this or that pairs for Instagram Story polls and templates: food, travel, habits, couples, hard choices and pairs for shops, with how to post them.
- Poll ideasInstagram poll ideas with the options written out: warm-ups, decisions, audience polls, shop feedback, guess-the-answer polls and group chat votes.
- Q&A questionsQuestions to answer in an Instagram Q&A when the sticker is quiet, prompts that get followers asking, and ways to answer on Stories, Live and Reels.
- Story gamesInstagram Story games with the sticker or trick each one uses: guessing polls, slider bets, screenshot games, bingo and tier lists, and DM treasure hunts.
- DM conversation starters50 Instagram DM openers that get a reply: for Stories, Notes, new followers, customers, quiet chats and creator outreach, written to sound like a person.
Instagram posts, Reels and carousels · 8
- Post ideas72 Instagram post ideas sorted by goal: posts to pin, carousels people save, before-and-afters, comment starters, sales posts and ideas for a quiet week.
- Reel ideas56 Instagram Reel ideas, most with the opening shot planned: quick lessons, how it’s made, talking to camera, POV, templates, Remix and Reels from photos.
- Carousel ideasInstagram carousel ideas for creators and businesses: how-tos, photo dumps, before and afters, lists to save, last-slide reveals and product posts.
- Content ideas for studentsInstagram content ideas for students: study-with-me posts, campus life, cheap meals, exam season and clubs, plus what to keep off a student account.
- Engagement post ideasInstagram engagement post ideas sorted by what you want back: real comments, saves, sends to friends, DMs and people joining in, with no engagement bait.
- Friday feeling and weekly series ideasFriday feeling post ideas for Instagram, plus weekly series for the other six days, each with a name, a format and what goes in it.
- New Year content ideasNew Year content ideas for Instagram: year-in-review posts, countdown Stories, goals people can follow, January posts for businesses and other new years.
- Holiday content ideasHoliday content ideas for Instagram: countdowns, gift help, food and traditions, behind-the-scenes posts and quick festive Stories, plus holidays all year.
Instagram for businesses and creators · 12
- Lead magnet ideas for InstagramFree things to offer for an email on Instagram: checklists, templates, mini courses, quizzes and early access, each matched to a kind of business.
- Reel ideas for small businessesInstagram Reel ideas for small businesses: process clips, before and afters, customer questions, products in use, the team and quick low-effort Reels.
- Giveaway ideasInstagram giveaway ideas that bring in people who stay: prizes tied to what you sell, quick ways to enter, partner giveaways and the rules to state.
- Story ideas for small businessesInstagram Story ideas for small businesses: answer customer questions, show today in the shop, introduce the team and make booking and buying easy.
- Post ideas for restaurantsRestaurant Instagram post ideas: dish shots, kitchen Reels, specials, events, the menu with prices and posts that turn hungry followers into bookings.
- Post ideas for gyms and trainers61 Instagram post ideas for gyms and personal trainers: gym tours, form cues, member stories, class fillers, challenges and what to keep off your feed.
- Post ideas for salons59 Instagram post ideas for hair, nail, brow and lash salons: results in honest light, price explainers, aftercare, behind the chair and gap fillers.
- Post ideas for real estate agents59 Instagram post ideas for real estate agents: listings people stop on, open houses, plain-English explainers, area guides and the rules for listing posts.
- Post ideas for photographers55 Instagram post ideas for photographers: how a shot was made, client prep, whole sessions, mini-session launches and posts that show how you work.
- Post ideas for coachesInstagram post ideas for coaches: exercises followers can try, a look inside a session, client wins shared with consent and posts that fill your calendar.
- Post ideas for online boutiquesInstagram post ideas for online boutiques: try-ons with real sizes, drops and restocks, styling one piece several ways and posts that answer fit questions.
- Comment-to-DM offers53 comment-to-DM offers for Instagram posts and Reels, sorted by goal: guides, discounts, links, bookings, emails and support, each with its keyword.
Facebook · 10
- Post ideas61 Facebook post ideas for Pages and profiles: local news, albums, events, longer stories and sales posts, plus where polls work and when to use a Story.
- Engagement post ideasFacebook post ideas that get real comments without engagement bait: memories, local questions, small debates, photo threads and advice for Pages and groups.
- Page name ideasFacebook Page name ideas for shops, cafés, trades, salons, creators, local pages and fan pages, all within Meta’s naming rules, plus how to rename a Page.
- Group post ideas50 Facebook group post ideas for admins: conversation starters, welcome posts, weekly threads, polls, rules, knowledge posts and events for any community.
- Post ideas for small businesses50 Facebook Page post ideas for small businesses: show the work, share customer proof, announce what is on, answer questions and sell plainly.
- Story ideas55 Facebook Story ideas for Pages and profiles: behind the scenes, Poll stickers, quick local updates, product demos, series and two-minute posts.
- Event ideas52 Facebook event ideas for Pages and groups: free in-person meet-ups, online sessions, workshops, launches, community days and the posts around them.
- Poll ideas51 Facebook poll ideas for groups, Story Poll stickers and Messenger chats, plus what to do on a Page, which has no regular poll post at the time of writing.
- Giveaway ideas50 Facebook giveaway ideas for Pages: prizes that suit your customers, simple ways to enter, partner prizes, picking a winner, and the rules to check first.
- Live ideas56 Facebook Live ideas for Pages and groups: Q&As, demos, behind-the-scenes, events, sales and short 10-minute Lives, with what to do before and after.
Questions people ask
Are these ideas for personal or business accounts?
Both. Some pages are about one format, like Stories, Notes or highlights, and others are written for a kind of business, like restaurants, gyms or salons, so the ideas match what that business really posts.
Can I copy the ideas word for word?
The short ones, like Note ideas and highlight names, copy with a tap and work as they are. Longer ones are things to film, shoot or ask, so treat them as prompts and fill in your own details.
How do I turn comments on a post into DMs?
Ask people to comment a word, such as GUIDE, for something useful. DMFast replies under each comment and sends the person a DM, and once they reply it sends the link. It works with Instagram professional accounts and Facebook Pages.
More free guides
- CaptionsOriginal lines for birthdays, trips, food, pets and more.
- Best time to postWhat studies found, and how to find your own.
- Image sizesEvery Instagram and Facebook size, with a resizer.
- DM templatesMessages that get replies, within Meta's rules.
- Bio ideasBios under 150 characters, with a count beside each one.
- FontsBold, cursive and other text styles to copy and paste.