Turn Instagram DMs into webinar sign-ups

Tap a card to copy the message. Swap anything in braces, like {name}, for your own words before you send it.

• First DM after a comment

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  Hey, thanks for your comment! This message is automatic. The free class is live on {time} and runs for under an hour, with questions at the end. Want the link to register? Reply YES.

  Put the date and length in this first message. People decide whether they can make it before they decide to sign up.

• The registration link

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  Here's where to sign up: {link} Your confirmation email has the joining link, so if it hasn't arrived within a few minutes, look in your spam or promotions folder.

  Saying where the confirmation lands saves a “did it work?” message later.

• What time is that for me?

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  It starts at {time}. Tell me which city you're in and I'll send you the local time, so you don't have to work it out.

  Write the zone into the time, like “7pm IST”. 7pm in Delhi is 5:30pm in Dubai, and a wrong guess means arriving as you say goodbye.

• Is it free?

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  Yes, it's free. At the end I'll mention my paid programme for anyone who wants to go further, but the class stands on its own, and you're welcome to leave before that part.

  If there's an offer at the end, say so now. It's better than a room full of people who feel caught out at minute 50.

• Yes, there's a replay

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  There is: everyone who registers gets the recording by email afterwards. So sign up even if you can't make it live: {link}

  Registering is how people get the replay, so this answer turns “I can't make that time” into a sign-up.

• No, it's live only

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  This one is live only, with no recording, because most of the hour is answering questions as they come in. If {time} doesn't suit you, the next date will be on my profile as soon as it's set.

  Give the reason. Without one, people assume a recording exists and is being kept back.

• Registered, but no email

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  Sorry about that. The confirmation comes from our webinar platform, not from Instagram, so check spam and promotions first. Still nothing? Send me the address you used and I'll look up your registration.

  Ask for the address in the same message. It's the one detail you need to find them.

• Can't get in on the day

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  Let's get you in. Here's the direct link: {link} If it asks you to register again, use the same email as before. We've just started, so come straight in.

  Whoever sends this is trying to join right now. Answer within minutes; they've just messaged you, so the link can go straight in.

• Send your question in advance

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  You're registered, thank you! What's the one thing you'd most like answered on the day? Send it here and I'll do my best to cover it live.

  The answers show you what to cover, and a question they're waiting on gives them a reason to turn up.

• Joining link from a Story reply

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  Here's the joining link: {link} We go live in under an hour. Have a pen handy, there's a short exercise halfway through.

  Set it as the automatic answer to a Story you post an hour before, asking people to reply LINK. Their reply is a message, so the link goes out straight away.

• The replay, afterwards

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  Thanks for coming, or for trying to! Here's the replay: {link} It stays up until {time}, and the questions start about two-thirds of the way through.

  Send it to anyone who messages you after the class. Everyone who registered should get it by email too, since not all of them will write.

• Who it's for

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  It's for people just starting out: no tools or experience needed. If you've been doing this for a few years, it'll probably feel too basic, and I'd rather tell you now than waste your evening.

  Saying who it isn't for saves the wrong people an hour and keeps the questions on topic.

1. 1A reply to your Story arrives as a message, and it opens 24 hours in which automated answers, links included, can be sent.
2. 2Comments on a Reel work differently: each one gets a single private reply within 7 days, and the sign-up link can only follow once the person answers it.
3. 3Comments made during an Instagram Live can only get a private reply while the broadcast is running, so a keyword you announce live has to be answered before you end.
4. 4Reminders a day or a week later can't go by automated DM unless the person has messaged you in the previous 24 hours.
5. 5On Instagram, the one way past 24 hours is Meta's human agent tag: a person replying by hand within 7 days of the last message. It covers answering questions, not promoting a class.

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