By business · Community
Instagram auto-replies for coworking spaces
Someone sees your Reel of a sunny desk and asks “how much?” in the comments. Comment-to-DM asks what they need, a desk or a team room, and which days, then sends the tour times. Your community manager spends the day with members, not retyping prices.
Updated 6 October 2026
Comment words for coworking spaces
Ask people to comment one word in your caption or video. Each word sends something different.
- TOUR
- Open tour times and how to book one, with what to expect: how long it takes, who shows you round and whether you can try a desk for an hour.
- DAYPASS
- How a single day works: the hours, what is included such as wifi, coffee and printing, and how to arrange a first visit.
- PRICES
- The membership options side by side: hot desk, fixed desk, private office, plus the notice period and the deposit, written in plain words.
- DESK
- The difference between a hot desk and a fixed desk for a freelancer, with the days and hours each suits and what you can leave overnight.
- OFFICE
- Private offices for small teams: sizes, how many desks fit, what the rent includes and how soon one could be ready.
- ROOMS
- Meeting and podcast rooms: capacity, equipment, how booking and hourly use work, and whether non-members can hire them.
- EVENTS
- The next member evenings, talks and workshops, who they are for and how to RSVP, including the ones open to guests.
4 set-ups to try
Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.
Tour bookings from an “inside the space” Reel
Someone comments on your post
TOURPublic reply under their comment
Thanks! The tour times are in your DMs ☕First DM (plain text)
Thanks for the comment. Are you looking for a desk for yourself or space for a team, and which days would you use it? Reply and I'll send the next tour times.Yes pleaseBook a tourSee tour timesA Reel of the space draws people picturing themselves in it. One person wants Tuesday and Thursday at a hot desk, a team wants an office. Asking which means the right staff member does the tour and nobody is shown rooms they cannot afford.
First-timers asking about a day pass
DAYPASSThanks for asking about a day pass. Have you tried a coworking space before, and which day are you thinking of? Reply and I'll send what a day includes and how to arrange it.How a day pass worksSee what’s includedA day pass is the cheapest way to find out whether someone will become a member, so it is worth answering fast. The question about experience tells you whether they need a walk through the rules or just the opening hours.
Room hire from a meeting-room Story
Replied to your story
ROOMSThanks for the message. How many people will be in the room, and roughly how long do you need it for? Reply and I'll send room sizes, what each has and how to book.Meeting roomsSee the roomsRoom hire often comes from outside the membership, such as a freelancer needing a client meeting. Group size and length decide which room fits, so knowing both saves a round of back-and-forth before any price is mentioned.
Guests for a community night
Someone comments on your post
EVENTSPublic reply under their comment
On its way, the events list is in your DMs 🎟️First DM (plain text)
Thanks for the comment. Are you a member already, or would you be coming along as a guest? Reply and I'll send the next events and how to RSVP for each one.Yes pleaseUpcoming eventsSee what’s onA community night is often the first time a non-member sees your space with people in it. Splitting members from guests means each gets the right RSVP route, and the guest list becomes a pool of people who have already walked in.
Freebies worth commenting for
- A choosing-a-coworking-space checklist: noise, light, contract length, notice period, opening hours and lockers
- A hot desk, fixed desk, private office and mailing address comparison, with who each suits
- A first-week guide for new members: wifi, printing, kitchen rules, quiet zones and where the phone booths are
- A four-week plan for freelancers building a work routine outside their home
- A what’s-included sheet: tea and coffee, printing allowance, lockers, bike storage and after-hours access
- A meeting-room guide with each room’s capacity, screens and house rules
- A monthly calendar of member and guest events
- A neighbourhood guide to lunch spots, quiet cafés and the best routes in on foot or by bike
- A guide for teams moving out of a home office: questions to ask about deposits, notice and growing out of the room
What people ask a coworking space in DMs
A coworking inbox mixes two groups that need different answers: prospects who might join and members who already have. Someone asking about a broken printer should never get a sales reply, and someone asking about price should not wait for a person. Keywords keep the two apart.
| They ask | Send automatically | Answer yourself when |
|---|---|---|
| How much is a desk? | The PRICES card, after asking whether they want a hot desk or a fixed one | They want a team discount or a custom term |
| Do you have a desk free? | A card describing how you handle availability | They need a specific date: check the live list first |
| Can I come and see it? | The TOUR card with this week’s times | They want a tour outside the usual hours |
| Is it open at weekends? | Your written opening hours and access rules | A holiday or a closure changes them this week |
| Can I use the address for my company? | Nothing automatic | Always: rules on registered addresses differ by place |
| The printer isn’t working. | Nothing: this is a member, not a prospect | Always, and ideally through your member channel |
| Can I bring my dog? | Your pet policy, stated plainly | They have an assistance animal |
Tip: On the Growth and Business plans, AI replies write only from the information you give them. Put in your opening hours, the membership types and the tour times, and tell it never to promise a particular desk is free: it should say a person will confirm.
Posts that earn comments for a coworking space
- A Reel of a day in the space from the first coffee to the last light switch, with TOUR for a visit.
- A carousel that puts hot desk, fixed desk and private office side by side, with PRICES for the full sheet.
- A Story tour of a meeting room with the screen on, with ROOMS for capacities.
- A short interview with a member about what they work on, with their agreement, and DESK in the caption.
- A photo wall from the last community night, with EVENTS for the next one.
- A Story asking freelancers how many days a week they actually work from home, with DAYPASS in the reply.
Demand for desks tends to rise when routines reset: the start of a year, the return after summer, a company deciding its staff are not going back to the office. It dips in holiday weeks. Run TOUR and PRICES hard in the resetting weeks, and use EVENTS and DAYPASS in quiet ones to keep people walking in.
From a comment to a tour and a membership
- The first DM asks what the person needs, a desk or a team space, and which days they would use it.
- The card opens your own tour-booking page. Keep your tour slots and your waiting list in the system you already use for them, and update the page when they change.
- Offer a day-pass guide or a neighbourhood sheet for an email. Export the list as a CSV and write to it from your own email tool before your next open day.
- Use the one reminder for people who asked about prices and stopped replying. Most are comparing three spaces in one afternoon.
- Reply yourself to anyone who mentions a team of five or more, a long-term lease or a request for a custom arrangement. These are your largest enquiries.
If your space is in India, the DMFast store can hand out a free guide for an email and an optional phone number. It can also take free or paid 1-on-1 calls, for example a short call to plan a team move, with payments through Razorpay. Memberships and room hire stay on your own booking and billing.
Rules and risks to check
- Membership terms. Consumer rules on deposits, notice periods and auto-renewing contracts differ by country. Make sure what the PRICES card says matches the contract people will sign, and link to the full terms.
- Availability. A card that says “desks available” when they are not wastes a visitor’s trip. Say how current the information is, or ask people to confirm a date with you.
- Member privacy. Do not show members’ faces, names, laptop screens or whiteboards in posts without their permission, and keep one member’s details out of another’s DMs.
- Address and business rules. Whether a member may use the space’s address for company registration or for mail depends on local rules and your own terms. Do not answer it automatically.
- Safety and capacity. Fire and occupancy limits apply to your rooms. Do not advertise a room for more people than it is allowed to hold.
- Meta’s limits. One private reply per comment, within 7 days of the comment, and automated messages only reach a person within 24 hours of their last message.
Messages to copy
Questions people ask
Can the automatic reply tell people if a desk is free?
Only if you keep the information current by hand, and it is risky. Desks fill and free up daily. A safer set-up asks what they need, sends the tour times and says a person will confirm availability for their dates.
Should members and prospects use the same inbox?
They can, but they should not get the same replies. Use separate keywords for prospects, such as TOUR and PRICES, and tell members to use your member channel for support. Anything that is not a keyword reaches you in the normal inbox.
Can the first DM include my tour-booking link?
Not after a comment. Instagram allows only plain text as the first private message to a commenter, so the first message asks what they need. When they reply, the card with the booking link follows. A DM keyword or Story reply can get the card straight away.
Can I show members in my Reels?
Ask first, and get a yes you can point to later. People in a shared space often do not expect to appear on a business account. Film empty rooms, or ask members who volunteer, and leave out any screens or papers in the frame.
Does it work for a Facebook Page for my space?
Yes. Comments on Page posts and Messenger messages get the same keyword replies. Story replies and the follower gate are Instagram only, and it does not work with WhatsApp, personal Instagram accounts or Threads.
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