Instagram auto-replies for mindset and wellness coaches

Mindset and wellness coaches tend to hear from three groups: people who want calmer days and steadier habits, people preparing for a big moment such as a race, an exam or a pitch, and employers looking for sessions for their staff. Each group writes differently, so give each one its own words.

Wellness sits close to health, so people message a wellness coach about things coaching can't treat: sleep that hasn't worked for months, panic, burnout, eating. Let auto-replies send resources and practical details only, and say on your booking page what coaching covers and what it doesn't.

• Describe results as habits and routines, such as “a calmer evening routine”, never as a fix for insomnia, anxiety or burnout. What you may claim about health varies between countries, so look up the rules where you work.
• Titles such as psychologist or dietitian are protected by law in many countries. Use the title and training you actually have.
• Never leave a Story or DM auto-reply without a keyword. With no word, it answers everything, including someone telling you they've had the worst week of their year.
• AI replies, on the Growth and Business plans, can pick up messages that no keyword matches, using only the business details you write. If your DMs often hold personal stories, keep them off and let keywords answer only what you chose.
• If someone may be at risk of harm, reply yourself straight away and point them to local emergency services or a crisis line.

• A carousel of self-talk swaps, the harsh line on one slide and a fairer version on the next, ending with SWAPS.
• A 60-second breathing Reel filmed in one take, with PAUSE for the three-minute audio. Present it as a way to slow down, not as a treatment.
• A pre-race or pre-exam routine filmed as a countdown, with GAMEDAY in the caption.
• Your own phone-free evening, from the phone going into a drawer to lights out, with UNPLUG.
• A challenge launch post with the start date, then a short Story on each of the 21 days, with STREAK for late joiners.
• A carousel for managers on making meetings less draining, with WORKPLACE for your session outline.

Performance content spreads through sport and study communities, each with its own calendar of race days, exam weeks and tournaments. A routine posted ten days before a big event reaches people while they're still preparing, rather than the night before.

• January: new-year habits. Open STREAK in the last week of December so day one falls on the first Monday of the year.
• Exam and race seasons: many school and university exams fall in May and June in the northern hemisphere, and big city marathons cluster in spring and autumn. Keep GAMEDAY switched on through them.
• May and October: workplaces plan wellbeing sessions around Mental Health Awareness Month (May, in the US) and World Mental Health Day (10 October). Have WORKPLACE ready a few weeks ahead.
• September: the return to routine after the summer break, and a good moment for a second round of STREAK.
• December: busy, social and tiring for many people. UNPLUG and PAUSE suit the season, and personal messages deserve quicker replies than usual.

• Workplace sessions: agree with the employer beforehand that what staff say in a session stays there, and share only anonymous, combined feedback with HR.
• Client stories need written consent, with details changed so nobody can be recognised.
• Boosting a post makes it an ad, and Meta's ad rules forbid copy that asserts or implies personal attributes, mental health included. “Is your anxiety ruining your mornings?” can get an ad rejected; talk about mornings, not about the reader.
• Clients under 18: arrange coaching with a parent or their club, and keep messages on channels the parent knows about.
• A commenter can get one private reply, only in the 7 days after their comment, and an account can send at most 750 an hour. DMFast stops at 700 and holds the overflow for later.