By business · Weddings and events

Instagram auto-replies for event planners

With Instagram DM automation, an event planner picks a few words and everyone who uses one gets an answer straight away: comment BUDGET under a party breakdown and the spreadsheet arrives by DM; message FEES and your pricing guide does. Below are words that suit birthday, corporate and launch planning, four set-ups with their first messages, and the parts that still need you.

Updated 6 October 2026

Comment words for event planners

Ask people to comment one word in your caption or video. Each word sends something different.

FEES
How you charge (a flat fee, a share of the budget or an hourly rate), your minimum, and what full planning and on-the-day coordination each include.
BUDGET
The spreadsheet behind your “where the money went” post: every category, a contingency line and a column for deposits already paid.
CHECKLIST
A week-by-week countdown for a milestone birthday, from booking the venue to sending thank-you messages afterwards.
VENDORS
Your shortlist of caterers, DJs, florists, photographers and rental companies you've worked with, and what each one does best.
CORPORATE
The corporate pack: offsites, launches, conferences and office parties you've run, how far ahead companies should book and how you invoice.
DECEMBER
The December evenings you still have for office parties, and what a planned party covers, from the venue search to the last taxi home.
TABLE
Every piece on the styled table in your Reel: linen, plates, glassware, candles and flowers, and which rental company supplies each.

4 set-ups to try

Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.

  • Budget sheet from a “where the money went” carousel

    Someone comments on your post

    BUDGET

    Public reply under their comment

    The spreadsheet is on its way to your DMs 📊

    First DM (plain text)

    Thanks for the comment. The sheet has every category from that 40th, plus a contingency line and a column for deposits. Would you like a copy? Reply to this message and I'll send it.Yes pleaseParty budget spreadsheetGet the sheet

    Budget breakdowns get saved by people planning their own party, and some will later wonder what it would cost to hand the whole thing over. The sheet is useful on its own, and everyone who replies becomes a conversation in your inbox for the day they decide not to do it alone.

  • Fee guide for “what do you charge?” messages

    FEESThanks for getting in touch. What are you planning, and for roughly how many guests? My fee depends on both, and the guide below explains full planning, partial planning and on-the-day coordination.Planning fees and what's includedSee the fee guide

    Add PRICE, COST and HOW MUCH as extra keywords. Enquiries that were never going to meet your minimum can fill a week of replies; a clear guide settles those early, and the event type and guest count in their answer give your own reply a place to start.

  • Office party dates from a late-summer Story

    Replied to your story

    DECEMBERThanks for replying. Is this for a team of under 50, or bigger? A few December evenings are still free, and the page below shows the dates, what a planned party includes and how to reserve one.December office partiesSee the dates

    Companies start asking about December in late summer, and the Fridays go first. A Story reply counts as the person messaging you, so the dates arrive straight after the first message. Edit the list whenever an evening is taken, or someone will be offered a date you've already sold.

  • Countdown checklist from a planning-mistakes Reel

    Someone comments on your post

    CHECKLIST

    Public reply under their comment

    Sent, have a look in your DMs

    First DM (plain text)

    Hi, thanks for watching. The checklist covers the twelve weeks before a party, week by week, and it catches all three mistakes from the Reel. Shall I send it? Just reply here.Yes please12-week party countdownGet the checklist

    A “mistakes I see at every party” Reel draws comments from people planning one right now. Turn on email capture here: a host twelve weeks out may decide to hire help a month later, long after Instagram's 24-hour messaging window has closed, and an email still reaches them.

Freebies worth commenting for

  • A 12-week countdown checklist for a 50-guest milestone birthday
  • A party budget spreadsheet with a contingency line and a deposits-paid column
  • A minute-by-minute run-of-show template for a two-hour product launch
  • Questions to ask a venue before paying the deposit, from curfew to cleaning fees
  • An RSVP tracker for company events, with columns for dietary needs, access needs and partners
  • A one-page brief for corporate clients: headcount, goals, budget holder and sign-off dates
  • An on-the-day contact sheet with every supplier's arrival time and phone number
  • A wet-weather plan for garden parties, with the decisions to make 48 hours before
  • A two-hour children's party timeline, with when to serve food and when to bring out the cake

What people ask an event planner in DMs

Enquiries sort themselves by event type, and each type opens with a different question. A parent planning a fifth birthday wants to know whether you take small parties; an office manager wants to know whether you can invoice the company. Match the automatic answer to the question each group asks first.

EventUsual first questionSend automaticallyKeep for yourself
Milestone birthday“Do you do parties this size?”FEES, with your minimum spelled outSurprise parties, where one careless message spoils it
Office party“Are you free in December?”DECEMBERBudgets that need sign-off from several people
Product launch“Can you work to our brand guidelines?”CORPORATEAnything under embargo or a non-disclosure agreement
Children's party“What does a two-hour party include?”CHECKLIST, or a page on kids' packagesAllergies, and who supervises the children
Baby shower or engagement party“Can you just do the styling?”TABLE, plus a line on styling-only bookingsSeating plans, where family politics come in
Conference or offsite“Can you find a venue for 80?”VENDORS and a page on your venue searchContracts, room blocks and attrition clauses

Tip: On the Growth and Business plans, AI replies can answer messages that don't use a keyword, working only from the business details you write. List your minimum, the areas you cover and the events you don't take on, and it can tell people plainly when you're not the right fit.

Posts that bring in planning enquiries

  • A time-lapse of a bare function room becoming a 40th birthday, with TABLE for the rental list. End on the finished room, the frame people screenshot.
  • A carousel of where the money went at a 60-guest party, category by category, with BUDGET. Use the real totals, with the client's permission.
  • “Five things I'd never skip at an office party” as a Reel, with DECEMBER in the caption from September on.
  • The run-of-show from a launch you planned, with timings and nothing confidential, and CORPORATE for the full pack.
  • A recap that credits every supplier by name, with VENDORS for people who want your shortlist.
  • Planning mistakes in 30 seconds (no rain plan, nobody holding the timeline, a DJ without a power socket), with CHECKLIST.

The year has its peaks. Companies ask about December parties from late summer, and corporate Diwali parties in India fall in October or November, depending on the year. Spring and early summer bring graduations, christenings and garden parties. Have each word set up, with its card up to date, before the season's first post.

From first message to signed proposal

  1. The auto-reply answers the first question and asks what they're planning. Before you type a word, you know whether this is a dinner for ten or a conference for 300.
  2. The card opens your enquiry form: date, guest count, budget range and venue, if they have one. A budget is easier to ask for in a form than in a chat.
  3. Book a discovery call from the form. Planning from India? The DMFast store can take bookings for that call, free or paid through Razorpay.
  4. Send the proposal, contract and deposit invoice by email, where a finance team or co-hosts can see them too.
  5. After the event, invite the client to tag you. A story-mention auto-reply can thank them and link to your review page.

Tip: Keep an email list. DECEMBER and CHECKLIST can ask for an address before the card, DMFast turns away throwaway ones, and the list downloads as a CSV. It lets you tell last year's enquirers when next year's dates open, which Instagram's messaging rules won't.

Things to check before you switch it on

  • The first DM to a commenter must be plain text, so it can't carry your form. Make its question worth answering, such as the guest count, and the card follows once they reply.
  • Corporate clients often work under embargoes and non-disclosure agreements. Don't post a launch until the client says so, and keep their logo out of Reels unless they've approved it.
  • Ask before guests appear in your content, and get a parent's permission before posting any child.
  • Surprise parties: the public reply under a comment is visible to everyone, the guest of honour included, so keep it short and generic.
  • Avoid words people type anyway. PARTY would answer most comments under a party post, while DECEMBER and CHECKLIST rarely appear unless someone wants them. TABLE will catch “that table!” compliments, which is fine, since those people want the list.
  • Each comment can get one private reply, and only within 7 days of being posted. A recap Reel that spreads can reach Instagram's limit of 750 private replies an hour; DMFast keeps under 700 and queues the rest.
  • Answering questions on Instagram Live? Comments made during a Live can only get a private reply while it's running, so add the word before you start.

Messages to copy

Questions people ask

Can it tell me which enquiries are worth a call?

Not by itself, but the first message can ask the sorting questions: what the event is, roughly how many guests, which month. The card then opens your enquiry form, where a budget field does the rest. You still decide who gets a call.

Can I message everyone who asked about December once new dates open?

Not on Instagram. Automated DMs can only reach someone within 24 hours of their last message, and official tools don't send mass DMs. Collect emails on DECEMBER, or post a Story with a reply word: everyone who answers it gets the dates at once.

Will it answer a client's questions about their own event?

Only if you write those answers into it, and you shouldn't. Keyword replies send the same message to everyone. AI replies, on the Growth and Business plans, draw only on your business details, so when a client asks about their own timeline, the AI says someone will get back to them, and that someone is you.

We're a team of planners. Can we share one DMFast account?

Yes. The Business plan has five seats and covers up to 10 accounts, so a lead planner and a few assistants can each log in and work from the same inbox.

Can clients pay a deposit through DMFast?

No. Event deposits go through your own invoices. In India, the DMFast store can sell digital products, such as a planning template, and take paid bookings for a consultation call, with payments through Razorpay and no DMFast fee on sales.

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