By business · Weddings and events

Instagram auto-replies for event venues

Instagram DM automation lets an event venue answer its most repeated questions without anyone picking up the phone: comment TOUR under a walk-through and the viewing times arrive by DM; message PRICES and the hire fees do. Below are the words venues use, four set-ups with their first messages, and the requests that still need your events team, such as holds and discounts.

Updated 6 October 2026

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Comment words for event venues

Ask people to comment one word in your caption or video. Each word sends something different.

TOUR: When you run viewings, how long a show-round takes, where to park and the page to book a slot.
DATES: Every date still open this year and next, marked by day of the week, so people see at once whether their Saturday has gone.
PRICES: Hire fees by room, day and season, the minimum spend where there is one, and exactly what the fee includes.
LAYOUT: Floor plans for each room with seated, standing and theatre-style capacities, and where the bar and dance floor go.
SUPPLIERS: Your recommended caterers, DJs and florists, and the rules for outside suppliers: access times, power, kitchen use and corkage.
XMAS: Christmas party nights: shared-night dates for smaller groups, private-hire packages, menus and the deposit per head.
ACCESS: Step-free routes, lifts, accessible toilets, parking bays and the nearest drop-off point, for guests who need them.

4 set-ups to try

Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.

Viewing times from a walk-through Reel
Someone comments on your post
TOUR
Public reply under their comment
Viewing times are in your DMs
First DM (plain text)
Thanks for watching the walk-through. Would you like to see the rooms in person? Reply with the month you're planning for, and I'll send the next viewing times.Yes pleaseBook a viewingChoose a time
Few people pay a venue deposit without standing in the room first, so the viewing is the step that matters. A one-take walk-through from the car park to the dance floor brings comments from people who already have a date in mind, and the month in their reply tells your team which diary to check.
Floor plans from a “one room, three ways” carousel
Someone comments on your post
LAYOUT
Public reply under their comment
Plans and capacities are on their way to your DMs
First DM (plain text)
Hi, thanks for the comment. Each floor plan shows seated, standing and theatre-style numbers for the room. Roughly how many guests are you expecting? Reply and I'll send the plans.Yes pleaseFloor plans and capacitiesSee the plans
Capacity decides whether a venue makes the shortlist at all. A carousel of one room set for dinner, a ceremony and a conference shows the range, the plans settle the numbers before anyone books a viewing, and the guest count in their reply tells you which room to suggest.
Hire fees for “how much is it?” messages
PRICESThanks for getting in touch. Which day of the week are you looking at? Saturdays cost the most, and the guide below lists every room's hire fee by day and season, with the minimum spend where there is one.Room hire and minimum spendSee prices
Put PRICE, HIRE, COST and HOW MUCH on the same auto-reply. A price question sent at 11pm would otherwise wait for the office to open, and by then the couple may have asked three other venues. Packages, discounts and odd requests stay with your team.
Open dates from a “still available” Story
Replied to your story
DATESThanks for replying. Is it a wedding, a party or a work event? Each has its own package, and the calendar below shows every date we still have this year and next.Open dates this year and nextSee open dates
A Story listing the last few Saturdays gives people a reason to ask now rather than next spring. Because the person wrote to you first, the calendar can follow right after the opening message. It's only as good as its last update, so change it whenever a date is booked or held.

Freebies worth commenting for

A floor plan pack: each room set for dinner, a ceremony, a standing reception and a conference
A viewing checklist, from counting power points to timing the walk from the car park
A sample evening timeline, from supplier load-in to carriages at midnight
An outside supplier pack: access times, power, parking and the rules on candles, confetti and haze
Christmas party menus with the price per head and the date each deposit is due
A list of nearby places to stay, with walking and taxi times
The off-peak price list for midweek dates and January to March
A rain plan for the garden: where the ceremony moves and how long the switch takes
A venue hire budget sheet: fee, minimum spend, staffing, security and the extras people forget

What a venue is asked before anyone visits

Venue enquiries arrive in a predictable order: the date, the numbers, the price, then everything else. The first three have fixed answers that only change when you change them, which makes them a good fit for automatic replies. Holds, discounts and unusual requests are where your events team earns its keep.

Question	Automatic answer	Pass to the team when
Is 14 June free?	DATES: the open-dates calendar	They want to place a hold or pay a deposit
How many can you seat?	LAYOUT, with every room's capacities	Their numbers fall between two rooms
What does it cost?	PRICES by day and season	They ask for a package or a discount
Can we bring our own caterer?	SUPPLIERS, with corkage and access rules	A supplier needs kitchen access or a site visit
What time do we have to finish?	The curfew and music-off time, on the PRICES page	They ask for a late extension
Is it wheelchair accessible?	ACCESS	A guest has specific needs to plan around

Tip: Put the curfew and any noise limit on every card. A couple who only learns at the viewing that music stops at 11pm starts wondering what else wasn't mentioned.

Content that fills the viewing diary

A walk-through in one take, from the gate to the dance floor, with TOUR. Film it at the hour most events start, so the light matches what guests will see.
One room set three ways (dinner, ceremony, conference) as a carousel, with LAYOUT.
A time-lapse of a turnaround, from stacked chairs to a full set-up, with SUPPLIERS for anyone bringing their own team.
A Story in late summer listing this year's Christmas party nights, with XMAS in the text.
A Story of the last open Saturdays, with DATES. Post it when it's true: people notice invented scarcity.
A real event shot by the client's photographer, posted with permission and credited, with PRICES in the caption.

Demand is lopsided. Popular Saturdays in peak season can book a year or more ahead, while midweek dates and January to March sit empty. In India, the auspicious wedding dates in each season sell out first. Point DATES and the off-peak price list at the days you can still fill.

Tip: Give each card a tracked link. The click counts show whether walk-throughs or floor plans send more people to the viewing form, so you know which post to make next.

From first DM to signed contract

TOUR, DATES or PRICES answers the first question, and the reply tells you the month, the guest count or the kind of event.
The card opens your enquiry or viewing form. Ask for the date, numbers and budget there, where they won't get lost between chat messages.
At the viewing, offer a hold if you use them, with its expiry in writing. Holds are a conversation for a person, never an auto-reply.
Contract and deposit go by email with the supplier pack, so the planner and caterer get the same rules as the client.
On the night, guests post Stories and tag the venue. A story-mention auto-reply can thank them and offer the brochure, since a guest who enjoyed the room may be planning something of their own.

In India, the DMFast store can hand out the brochure as a lead magnet in exchange for an email and, if you ask for it, a phone number. That gives your sales team a number to call, something Instagram's 24-hour messaging rule never will.

Settle these before you automate

Quote the capacity your licence or fire safety assessment allows, not the most chairs the room has ever held.
Keep DATES current. Offering a date that sold last week costs more goodwill than a slow reply would have.
Agree with each client what you may post, and ask before showing guests' faces. The photographer usually owns the copyright in event photos, so ask before reposting and credit them.
XMAS will answer any comment containing it, “xmas vibes” included. Attach it to the party-night posts only.
Instagram allows one private reply per comment, sent within 7 days, and at most 750 private replies an hour per account. DMFast stays below 700 and queues the rest, which matters when a walk-through suddenly travels.
On Facebook, a Page's daily Messenger allowance is 200 times the number of people who have messaged it.

Messages to copy

Questions people ask

Can it say whether someone's date is free?

Only as well as you keep it updated. DATES sends the open dates you've written in, and the first message asks for their date so your team can confirm it the moment they reply. Holds and deposits always go through a person.

Guests tag us in Stories every weekend. Can each tag get a reply?

Yes, on Instagram. A story-mention auto-reply can thank whoever tagged the venue, and DMFast answers each person once a day per auto-reply, so a guest who posts ten Stories gets one message, not ten.

Most of our enquiries come through Facebook. Does this work there?

Yes, for comments on your Page's posts and messages in Messenger, and the same keywords work in both places, so PRICES answers on Instagram and Facebook alike. Story replies, Story mentions and the follow gate are Instagram-only, so the DATES Story and the guest-tag thank-you stay there.

Can the first message include our brochure?

Not when someone comments. Instagram and Messenger only allow plain text in the first message to a commenter, so it asks a question and the brochure follows as a card once they answer. DM keywords and Story replies are different: the person wrote first, so the card can come straight after.

We run several venues. Does each need its own plan?

No. Each venue's Instagram account or Facebook Page counts as one account. Pro covers three; Business covers ten and adds five seats, so each venue's coordinator can log in.

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Words to know

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Answer every TOUR comment in seconds

Pick a post and the word. DMFast replies under each comment, sends the DM and follows with your link once they answer, day and night. It can collect emails on the way. Free plan, no card.

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