By business · Beauty
Instagram auto-replies for nail technicians
Instagram DM automation lets a nail technician answer the inspiration photo with “how much for this?” underneath, send aftercare and fill this month's design slots while both hands are busy with a client. People comment or message a word such as PRICES or SHAPES, and the price guide or the chart reaches them before the next coat has cured.
Updated 6 October 2026
Comment words for nail technicians
Ask people to comment one word in your caption or video. Each word sends something different.
- PRICES
- Your price guide: gel polish, builder gel, acrylic and infills, each by length, with nail art priced in tiers and what removal costs.
- SHAPES
- A shape chart from square to stiletto, showing which shapes suit short nails and which need some length.
- AFTERCARE
- Aftercare for a new set: cuticle oil, gloves for cleaning, why not to pick, and your repair policy if you have one.
- INFILL
- How infills work, how many weeks apart to book them, and when a fresh set is the better choice. Add FILL for clients who use the American word.
- REMOVAL
- Why a proper soak-off or file-off beats peeling, how long removal takes and what it costs as a service of its own.
- MENU
- This month's design menu: each set from your latest Story with its price and how long it takes.
- COURSE
- Training for new nail techs: course dates, the kit included, class size and what each course covers.
4 set-ups to try
Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.
Price guide for “how much for this?” photos
PRICESThanks for sending that over. Is it a new set or an infill, and what length are you after? The guide below prices each service by length, with nail art in tiers, so you can match your photo to the closest tier.Prices by length and art tierSee pricesMost enquiries are an inspiration photo with “how much?” beneath it. The photo can't set anything off, but the words can, so add PRICE and HOW MUCH to this reply. Tiers let clients price a design themselves; hand-painted or 3D art still needs your eye, as detailed work takes longer than it looks.
Shape chart from a side-by-side shapes Reel
Someone comments on your post
SHAPESPublic reply under their comment
Chart sent, check your messages 💅First DM (plain text)
Hi, thanks for watching. The chart puts every shape side by side and marks the ones that work on short nails. Would you like a copy? Reply and it's yours.Yes pleaseNail shape chartGet the chartShape Reels get saved by people who don't know what to ask for. A chart helps them choose before the appointment, which saves minutes of discussion at your desk. If growing the account matters, turn on “Only send to followers”, so the chart goes out once they follow.
Bookings from this month's design Story
Replied to your story
MENUSo glad you like them. Which design caught your eye? The menu below has every set from the Story with its price and time, and the button takes you to booking.This month's design menuSee the menuSet designs sell best in the weeks before holidays and parties, and a fixed design means a fixed price and time, far easier to book than freehand art. The design people name tells you which colours and charms to order before the rush.
Aftercare when a client tags their new set
Mentioned you in their story
Thank you for the tag, they look so good on you. To keep them that way: cuticle oil every day, gloves for cleaning, and no picking. If one lifts in the first week, message me and I'll fix it. Full aftercare is below.Aftercare for your new setRead aftercareClients post new nails the day they get them, which is when aftercare is easiest to take in. Naming your repair window brings problems to you rather than to another salon, and a lifted nail caught early is a quick fix, not a lost regular.
Freebies worth commenting for
- A nail shape chart with the shapes that suit short nails marked
- An aftercare card: daily cuticle oil, gloves for cleaning and why picking off gel thins the nail
- Builder gel, acrylic or gel polish: how each one wears and who it suits
- How to grow your natural nails back after acrylics
- A wedding nails timeline: the trial, matching the dress and when to book the final set
- Why gel lifts: the common causes, from skipped prep to oily nail plates
- A holiday nails plan: when to book so the set lasts the whole trip
- A nude shade finder sorted by skin undertone
- A starter kit list for new nail techs: what to buy first and what can wait
Inspiration photos, price questions and the rest of the inbox
A nail tech's DMs are mostly pictures, each with a question attached: a set saved from Pinterest, a broken nail, a screenshot of your own post from last spring. The questions repeat even when the pictures don't. Automate the repeats, and spend your own replies on the designs.
| They send | Auto-reply sends | You answer when |
|---|---|---|
| A photo and “how much for this?” | PRICES, with tiers by length and art | The design is hand-painted, 3D or covered in charms |
| Can you take my old acrylics off? | REMOVAL, with the time and price | They want another salon's set infilled instead |
| Which shape should I go for? | SHAPES | They mention a job with rules about nails, such as healthcare or food |
| One of my nails lifted after four days | Nothing automatic | Always: check your repair policy and ask for a photo |
| My fingers are itchy around the new set | Nothing automatic | Always: suggest they see a doctor, and don't guess the cause by DM |
| Do you treat ingrown toenails? | Nothing automatic | Explain what a pedicure covers, and refer medical foot problems to a podiatrist |
Tip: If you use AI replies (Growth and Business plans), write your policies into the business information: deposit, late arrivals, repair window and whether you infill other salons' work. “Can I come 15 minutes late?” then gets your actual policy.
Posts that fill the diary, and the word to use
- A full set from bare nails to top coat in 30 seconds, with the art tier shown on screen and PRICES in the caption.
- Six shapes on six fingers, with SHAPES.
- This month's designs as a Story, with MENU as the reply word.
- A nail peeled at home beside one removed properly, with REMOVAL.
- Gel lifting at the edge, filmed close up, with AFTERCARE for how to avoid it.
- A student's first acrylic set beside their final assessment, shared with their consent, with COURSE.
Tip: Avoid NAILS, SET and CUTE as triggers. They appear in nearly every comment you get, and people who only wanted to praise the colour would receive your price guide.
The busy weeks come round on schedule: December parties and New Year, Valentine's Day, prom and wedding season, summer holidays, and in India, Diwali and the wedding months. Post the MENU Story a couple of weeks before each one, so the set designs are booked before the diary fills.
From photo to booked appointment
- PRICES, MENU or a comment word sends the guide. Commenters get a plain-text message first, and the card arrives once they answer it.
- The card opens your booking page. Take the deposit there and put your late policy beside it, since back-to-back appointments leave little slack.
- Ask about allergies to nail products on your booking or consultation form, not in DMs, and note any reaction a client has had before.
- After the appointment, the story-mention auto-reply sends aftercare as soon as the client tags you.
- Regulars book their next infill before they leave your desk. That habit fills a diary more reliably than any message could.
Teaching nails in India? The DMFast store can sell a recorded nail art course as a digital product, give away the starter kit list for an email and phone number, and take bookings for paid 1-on-1 video lessons. Payments go through Razorpay, with no DMFast fee on sales.
Allergies, hygiene and Instagram's rules
- Allergies. The British Association of Dermatologists has warned of an epidemic of contact allergy to (meth)acrylates, the chemicals in acrylic, gel and gel polish. Sensitisation can happen when uncured product touches skin, and the same or similar chemicals are used in white dental fillings and some medical devices.
- In practice: keep product off the skin, cure it fully with a lamp suited to the product, and never let an auto-reply tell someone with itching, swelling or loosening nails that it's normal. Suggest they stop and see a doctor.
- Hygiene. Use single-use files and buffers, or tools you can disinfect, and show your clean-down between clients. Licensing for nail work differs by country, US state and city, so check what applies to you.
- Photos. Hands feel anonymous, but a tattoo, a ring or a scar can identify someone. Ask before posting.
- Limits. One private reply per comment, sent within 7 days of it, and at most 750 private replies an hour per account; DMFast stays below 700 and works through the rest in order. Comments made during a Live can only be answered while it's running.
Messages to copy
Questions people ask
Can the auto-reply price a design from a client's photo?
No. Keyword replies send one fixed message, and AI replies, on Growth and Business, only draw on the information you've written about your services. Both can point a client to your tiers, but hand-painted art in a photo still needs your eye before you quote.
I work from home. Will the automation give out my address?
Only if you write it into a message, so don't. Everyone who sends a keyword gets the same reply, which makes an automated message as good as public. Name your area, such as the neighbourhood, and send the full address yourself once a booking is confirmed.
Clients message me at midnight. Do replies go out then?
Yes. Keyword replies, Story replies and mentions are answered at any hour, so a late-night price question gets your guide straight away. Add a line such as “I reply personally between 10 and 6” so nobody expects you to confirm a booking at 1am.
Can I remind clients when their infill is due?
Not through Instagram. Automated messages only reach someone within 24 hours of their last message, and three weeks later that window has long closed. Book the next infill before they leave, let your booking system send reminders, or post an availability Story with a reply word.
I sell cuticle oil and care kits. Can the DM show them?
Yes. After the aftercare message, a product carousel can show each item with a button that opens it in your online shop. The DMFast store, which is India only, sells digital products rather than physical ones, so your oils and kits stay in your own shop.
Related businesses
- Lash and brow artistsPRICES · INFILL · PATCH · AFTERCARE
- Makeup artistsPRODUCTS · BRIDAL · TRIAL · HOODED
- Hair salonsPRICES · CONSULT · BLONDE · GREY
- Spas and massage studiosMENU · VOUCHER · COUPLES · TODAY
- Barbers and barbershopsOPEN · PRICES · FADE · BEARD
- Cosmetics brandsSHADE · SWATCH · RESTOCK · INGREDIENTS
Words to know
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Answer every SHAPES comment in seconds
Pick a post and the word. DMFast replies under each comment, sends the DM and follows with your link once they answer, day and night. It can collect emails on the way. Free plan, no card.
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