By business · Beauty

Instagram auto-replies for spas and massage studios

Instagram DM automation answers a spa's messages while every therapist is in a treatment room and the phone is in a drawer. Someone comments or messages a word such as MENU, VOUCHER or COUPLES, and the treatment menu, voucher options or couples times reach them by DM at once, including late in the evening, after reception has closed.

Updated 6 October 2026

Start free See the set-ups

Comment words for spas and massage studios

Ask people to comment one word in your caption or video. Each word sends something different.

MENU
The treatment menu with lengths and prices: Swedish, deep tissue, hot stone, facials and body treatments, with a line on the pressure of each.
VOUCHER
How gift vouchers work: a set amount or a named treatment, emailed or posted, how long they last, and the page to buy one.
COUPLES
Treatments two people can have side by side, the price for two, and how far ahead the couples room books up.
TODAY
Same-day openings from cancellations, for people who reply to the Story you post when a slot frees up. Use it on Stories only.
DAYPASS
Spa day packages: what the pool, sauna or thermal rooms and lunch include, arrival times, and what you provide, such as robes and slippers.
BUMP
Your pregnancy massage policy: from which week you offer it, how the table is set up, and when you ask for a midwife's or doctor's go-ahead.
GROUPS
Group bookings for hen parties, bridal showers and birthdays: how many guests fit, minimum numbers, deposits and private hire.

4 set-ups to try

Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.

  • Gift vouchers from a Christmas Reel

    Someone comments on your post

    VOUCHER

    Public reply under their comment

    Voucher options are in your DMs 🎁

    First DM (plain text)

    Thanks for asking. Vouchers come as a set amount or a named treatment, and we can email one within minutes or post a card. Do you need it by a particular day? Reply and I'll send the options.Yes pleaseSpa gift vouchersBuy a voucher

    Voucher buyers are often not clients themselves: partners, grown-up children and colleagues shopping for someone else, many in the last days before Christmas or Mother's Day. Saying that an emailed voucher arrives in minutes keeps late shoppers from giving up.

  • Couples treatments for Valentine's messages

    COUPLESHi, thanks for asking about the couples room. Valentine's week tends to go first, so it helps to know your date early. Which day were you thinking of? The couples treatments and the times still free are below.Couples treatments and timesSee couples times

    Couples bookings are often planned by one person as a surprise, late at night when reception is closed. The date tells you whether it's Valentine's, an anniversary or a birthday, so your own follow-up can suggest the right package. Add COUPLE and ANNIVERSARY to the same reply.

  • Same-day openings from a cancellation Story

    Replied to your story

    TODAYGood timing: a 60-minute massage just opened up at 3:30 this afternoon. Could you be here by 3:15 to fill in the health form? The booking link is below, and the slot goes to whoever books it first.Today's free slotsBook the slot

    A cancellation at noon is an empty room by three unless someone fills it. Followers who reply to the Story get the link at once, because they messaged first, and the booking page settles who gets the slot. Edit the message every time you post, and take the Story down once the slot has gone.

  • Midweek offer when a guest tags the spa

    Mentioned you in their story

    Thank you for sharing your day with us, it's lovely to see. How was everything? If you'd like to come back on a quieter day, Monday to Thursday visits cost less. Shall I send the details?Midweek spa daysSee midweek offers

    At many spas, weekends fill first and weekday afternoons are the hardest to sell. A guest who tags you has just enjoyed a visit and knows the way, so a midweek offer fills quiet days without discounting Saturdays. With their OK, you can add their Story to your own as well.

Freebies worth commenting for

  • A first-massage guide: what to wear, how much to undress, and how to ask for more or less pressure
  • Swedish, deep tissue, sports or hot stone? A one-page guide to choosing a massage
  • A gift voucher guide by budget, from a 30-minute treatment to a full spa day for two
  • A spa day packing list: swimwear, flip-flops, hair ties, and what's already provided
  • Spa etiquette for first-timers: phones, the quiet room, arriving early and tipping
  • A hen party spa day planner with timings, food, deposits and a group checklist
  • A desk-break stretch card for the neck, shoulders and wrists
  • A couples' evening at home: a playlist and a step-by-step back massage to try on each other
  • A pregnancy spa guide: which treatments you offer at each stage and what to check with a midwife

What guests ask a spa, sorted by who should answer

Spa messages bunch up in the evenings and at weekends, when people plan a treat or buy a present, which are exactly the hours reception is busy or closed. Most have a fixed answer that can go out at once. The rest belong with a therapist or a manager.

Fine to send automatically

  • “What's the difference between Swedish and deep tissue?” MENU, with the pressure of each.
  • “Can I ask for a female therapist?” Explain how to request one on the MENU card, and give the booking form a place for it.
  • “Is there parking? What should I bring?” Both go on the DAYPASS card.
  • “Do you do gift vouchers?” VOUCHER, with how long they're valid.
  • “Anything free this afternoon?” The TODAY Story, whenever a slot opens.

Pass to a therapist or manager

  • Health questions: pregnancy, recent surgery, blood clots, heart conditions or cancer treatment. Some need a doctor's go-ahead or a specially trained therapist, so reply in person.
  • Voucher balances, expired vouchers and refunds. DMFast can't see your voucher system, so a person has to check the code.
  • Complaints about a treatment, and anything a guest tells you about how they felt during one.

Tip: Massage businesses sometimes get messages asking for services no legitimate studio offers. Keyword replies only send what you wrote, and AI replies stick to your business information, so neither will play along. Block and report the account rather than replying.

The spa year, and when each word earns its keep

  • November and December: voucher season. Have VOUCHER live before the first gift post, and put the last posting date for printed cards on the voucher page.
  • January and February: Christmas vouchers come back to be spent, and Valentine's Day follows. Switch COUPLES on by mid-January.
  • Mother's Day: Mothering Sunday in the UK falls in Lent, usually in March, while the US, Canada, India and Australia celebrate on the second Sunday of May. Run VOUCHER again a few weeks before yours.
  • Spring and summer: hen parties and bridal showers. Organisers plan months ahead, so GROUPS should be live well before the season starts.
  • All year: weekday afternoons are the slots to fill. Post a TODAY Story whenever a cancellation comes in, and keep the midweek offer on the mention reply.

Tip: Don't use GROUP as the keyword. “Sending this to the group chat” is a common comment under spa posts, and every one of those people would get your private-hire terms. GROUPS, with the S, only fires on that exact word.

Group bookings, from comment to deposit

  1. Someone comments GROUPS under a Reel of the relaxation room set up for a party. The first DM asks how many guests and which month.
  2. Once they reply, the card opens your group enquiry form, with the minimum numbers and the deposit.
  3. Collect each guest's health questions on your own consultation form or by email, not in Instagram DMs.
  4. Organisers often go quiet while they ask the group. DMFast can send one reminder if they stop halfway, and with email capture switched on you can still reach them once the 24-hour messaging window has closed.

On Facebook, the same words work on your Page's posts and in Messenger, which helps if your regulars and voucher buyers are there. The TODAY Story and the mention thank-you stay on Instagram, since DMFast answers Story replies and mentions on Instagram only.

In India, the DMFast store can take free or paid 1-on-1 calls, such as a pre-bridal consultation before a package is booked, and give away a guide in exchange for an email and a phone number. Payments go through Razorpay, and DMFast takes no fee on sales.

Claims, licences and health forms

  • Describe the treatment and how it feels. Saying a massage cures back pain, or that a wrap detoxes the body, is a health claim, and advertising rules in many countries ask for proof you're unlikely to have.
  • Licences: most US states license massage therapists, and some want the number in your adverts. Florida, for one, requires a licence number in any advert for massage, online ones included. Check your state board or local rules.
  • Health forms belong in your booking system or on paper. Keep conditions, medication and pregnancy details out of Instagram DMs, and follow your country's privacy rules for storing them.
  • Instagram lets you answer each comment privately once, within 7 days. On paid plans, DMFast can still reach comments from that week that arrived before you set a word up.
  • Going Live from the relaxation room? Comments made during an Instagram Live can only get a private reply while it's running, so set the word up before you start.

Messages to copy

Questions people ask

Can it check whether a gift voucher is still valid?

No. DMFast doesn't connect to your booking or voucher system, so it can't look up a code. The VOUCHER card can explain your terms, and anyone asking about a particular voucher should hear from someone who can check it.

How long do our vouchers have to last?

That depends on where you trade. In the US, federal rules generally stop a gift card or certificate sold for a set amount from expiring within five years, and some states go further. Rules elsewhere differ, so check yours before you print a date on the card.

Can the auto-reply recommend a treatment?

Keyword replies send the same message to everyone, so write the MENU card to help people choose for themselves. On the Growth and Business plans, AI replies can answer “which massage is gentlest?” from the menu notes you provide, at one credit per reply. Anything about a health condition should come from a therapist.

We're a one-therapist studio. Is this worth setting up?

Often more than for a big spa. With nobody on reception, every booking question waits until a treatment ends, and someone who wanted a massage tonight may have booked elsewhere by then. A MENU keyword and a TODAY Story cover most of what a solo therapist types by hand.

Can I message everyone who bought a voucher last Christmas?

Instagram won't let you. A business can only message someone automatically within a day of their last message to it, and bulk DMs aren't possible through official tools. Use the emails you took when the vouchers were sold, or post a Story with a reply word and answer whoever responds.

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Words to know

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Answer every VOUCHER comment in seconds

Pick a post and the word. DMFast replies under each comment, sends the DM and follows with your link once they answer, day and night. It can collect emails on the way. Free plan, no card.

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