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Instagram auto-replies for florists

A florist's phone rings hardest when both hands are full of stems. Comment-to-DM answers the repeat questions, such as what a bouquet costs, whether you deliver to a postcode and whether you are free on a wedding date, while you are at the bench. Below are the words florists use, four set-ups, freebies and the rules to check.

Updated 6 October 2026

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Comment words for florists

Ask people to comment one word in your caption or video. Each word sends something different.

BOUQUET: This week's bouquets with prices, what is in each, and whether the person can collect today or needs to book a delivery slot.
DELIVERY: The postcodes or towns you cover, the fee for each zone, the time slots and the cut-off for same-day orders.
PREORDER: The order list for a rush day such as Valentine's Day or Mother's Day, with the last date you take orders and the delivery windows.
WEDDING: How wedding flowers work: what to send you (date, venue, colours, rough budget), when quotes go out and how a consultation is booked.
SUBSCRIBE: Your weekly or monthly flower subscription: the sizes, the price per delivery, which day it arrives and how to pause.
WORKSHOP: Dates, places left and the price of your wreath or hand-tied bouquet classes, with what each person takes home.
CARE: A short guide to keeping cut stems fresh at home: water, trimming, and which flowers in the bunch drop first.
SYMPATHY: The tribute options you make, how far ahead you need notice and the details to have ready when you call them back.

4 set-ups to try

Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.

This week's bouquets from a Monday Reel
Someone comments on your post
BOUQUET
Public reply under their comment
Prices are in your DMs 🌷
First DM (plain text)
Thanks for stopping by. Is the bouquet for collection or delivery, and what day do you need it? Reply and I'll send this week's options with prices.Yes pleaseThis week's bouquetsSee bouquets
The bouquets in a Reel change with the market, so a screenshot goes stale in days. Asking collection or delivery first lets the card show the right fee, and a date tells you at once whether the order fits a same-day cut-off.
Pre-order list for a rush day
Replied to your story
PREORDERGlad you want to order early. Roughly how much would you like to spend, and where is it going? Reply and I'll send the pre-order options and the last day to order.Pre-order list and cut-offOrder early
On a rush day the shop gets more orders than hands, and late messages are the ones that cannot be filled. A Story reply comes from someone who wrote to you first, so the options reach them at once, and the budget they name sorts the order before you open the thread.
Wedding enquiries from DMs
WEDDINGCongratulations! What is the date and the venue? Reply with both, and tell me your colours if you have chosen them, and I'll check I'm free and send how the process works.Wedding flowers: how it worksRead the process
A date and a venue are the first two things you need before a quote makes sense, and a venue tells you the travel and set-up involved. Once you know you are free, your first personal message can be a proper reply instead of three questions.
Wreath workshop places from a Reel
Someone comments on your post
WORKSHOP
Public reply under their comment
Dates are on their way, check your DMs
First DM (plain text)
Lovely to see your interest. How many of you would like to come? Reply with a number and I'll send the dates, what is included and how to book.Yes pleaseWorkshop dates and placesSee the dates
Workshops sell by table, since friends book together. Asking how many are coming tells you whether to hold four places or one, and the card lists the dates still open, so you are not answering the same question for every session.

Freebies worth commenting for

A flower care card to pop in every delivery: trimming, water and where to stand the vase
A guide to what is in season by month, with the stems that cost less in each
Questions to answer before a wedding consultation: date, venue, colours, budget range and number of tables
A checklist for choosing flowers if the recipient has hay fever or cats at home
A short guide to what each bouquet size means and how many stems it holds
A sympathy flowers guide: what to send, when to order and what to write on the card
A table-flowers planner for a dinner party, with a stem count for each table size
A dried flower care and styling guide for people who want arrangements that last

What people ask a florist in DMs

Flower orders are often last minute and emotional, so messages arrive at odd times and need quick, careful answers. The fixed ones can be answered the moment they land.

They ask	Send automatically	Answer yourself when
Do you deliver to my area?	The DELIVERY card with zones, fees and cut-off	The address is outside your zones or the date is a rush day
How much is a bouquet?	The BOUQUET card with this week's prices	They give a budget and want something designed for it
Are you free on my wedding date?	The WEDDING process, after they send date and venue	Always, to confirm the date and book a consultation
Can you do flowers for a funeral?	The SYMPATHY options and notice you need	Always: write a personal reply and call if they prefer
How do I keep these alive?	The CARE card	A bouquet arrives damaged or wilted, which needs an apology and a fix
Do you do flowers for a restaurant or office?	The SUBSCRIBE page for regular orders	They want a quote for a large or branded display

Tip: Never promise one exact flower for a date months ahead. Stems depend on the market, so say you will match the colours and style and that the exact flowers can change.

Posts that earn comments, and the word for each

A Monday Reel of the week's bouquets laid out on the bench, with BOUQUET for prices and a delivery or collection choice.
A time-lapse of a hand-tied bouquet being wrapped, with CARE for the guide on keeping it fresh.
A wedding arch or table set-up, posted with the couple's permission, with WEDDING for the process.
A Story the fortnight before a rush day showing your order sheet filling up, with PREORDER in the text.
A close-up of your subscription bunch from the last three weeks, with SUBSCRIBE.
A wreath being made in your workshop space in November, with WORKSHOP for the December dates.

A florist's year is lumpy: Valentine's Day, Mother's Day, the wedding season through summer, and Christmas wreaths. Mother's Day is on different dates around the world, so check yours. Have the PREORDER message live at least a fortnight before each rush.

From comment to delivery without losing the order

The comment or message sets off the first DM. It asks something you need for the order: the date, the budget or the number of guests.
Once they answer, the card sends the price list or order page. For delivery orders, collect the address and the card message on your order form, not in a chat.
For weddings and sympathy, move to a call or your email. Both are about people, and a human voice is expected.
After a rush day, change the PREORDER message to say the next one. Late messages get an honest answer, not silence.

Selling in India? The DMFast store can sell a digital product such as a care guide or a class recording, take free or paid 1-on-1 bookings for a wedding consultation, and collect an email for a free guide, with payments through Razorpay. Bouquets themselves are sold on your own shop page.

Things to check before you automate flowers

Photos on your page. Say that colours and flowers can vary with the market, so a bride or a buyer is not surprised on the day.
Pets and allergies. Some common flowers are harmful to cats, lilies being the best known. Add a line on the care card, and ask a vet if you are unsure what to advise.
Recipient privacy. A bouquet is often a surprise. Never post a recipient's name or address in a public reply, and keep delivery details in private messages.
Rush days. One private reply per comment, within 7 days of it. Instagram's limit is 750 private replies an hour, and DMFast stays under 700, queuing any extra.
Grief. A sympathy message should be gentle and short. Do not put a promotional line in it, and let your own words answer once someone replies.
Funeral rules differ by venue and country, as do rules on what you can claim about where your flowers were grown. Say only what you can prove.

Messages to copy

Questions people ask

Can I take a bouquet order completely inside Instagram?

DMFast sends the order link or price list, and your own site or form takes the order and payment. Instagram's first message to a commenter is plain text, so the link follows once they reply. In India, the DMFast store can take payment for digital products and bookings via Razorpay.

What do I do about same-day orders that arrive after my cut-off?

Put the cut-off time in the first message and on the card, so the answer comes at once. Edit it when your day is full. A reply that says “we're full today, tomorrow morning is open” keeps the sale, where silence loses it.

Can it remind people to order before Valentine's Day?

Not by messaging all of them. Automated messages only go to people who wrote to you in the last 24 hours, and no official tool sends mass DMs. Post a Story with a reply word, and everyone who answers gets the pre-order message. With email capture, you can write to those who gave you an address.

Does it work for a florist who is also a wedding planner?

Yes. Use different words for each side: WEDDING for flowers, and something like PLANNING for full-service enquiries, each with its own first message. Keyword replies only fire on the words you set, so people see the right one.

A customer commented BOUQUET on three different posts. Do they get three messages?

No. Each person gets one answer a day from each auto-reply, so a customer who comments on several posts is not sent the same message repeatedly. Comments that are only links or promo spam are skipped as well.

Does it work for a flower stall without a Facebook Page?

Instagram is enough: you need a Creator or Business account, which is free to switch to. If you do have a Facebook Page, comments there and Messenger messages get the same keyword replies, though Story replies and “Only send to followers” are Instagram-only.

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Words to know

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Answer every BOUQUET comment in seconds

Pick a post and the word. DMFast replies under each comment, sends the DM and follows with your link once they answer, day and night. It can collect emails on the way. Free plan, no card.

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