Facebook ideas

Facebook giveaway ideas that bring in the right people

A Facebook giveaway works when the prize suits the people you want, the entry takes one sentence and the rules are written down before you post. These 50 ideas cover prizes, entries, partners and what to do after the draw.

Updated 6 October 2026 · 50 ideas

Prizes that attract the right people · 10

  1. A hamper of your three bestsellers with a handwritten card, photographed on the table it will arrive on.
  2. A free class for two, so the winner brings a friend who might become a customer.
  3. A voucher for the service you most want to sell more of, not the cheapest one.
  4. A sample set: small sizes of your whole range in one box.
  5. A month of free delivery for a local shop or a meal box.
  6. First pick of next month’s appointment slots.
  7. A bundle you built, with the total value shown in the post.
  8. A day with you: a studio visit, a morning behind the counter or a site tour.
  9. A custom piece where the winner picks the colour or the wording.
  10. A year’s supply of something small and regular, such as a loaf a week.

Entries that fit the rules · 9

  1. Comment an answer to a question about the prize, such as “What would you cook with this hamper?”
  2. Comment a caption for the photo, with the best one chosen by you or by the team.
  3. Guess how many buttons, beans or biscuits are in the jar by commenting a number.
  4. Suggest the next flavour in a comment: one suggestion, one entry.
  5. Message the Page with a word to enter, if your rules say that counts, and reply to each entry automatically.
  6. Comment with a photo of how you use something you already own from the shop.
  7. Finish the sentence “My perfect Saturday starts with…” in a comment.
  8. Name the new product, with the winning name chosen by the team and the winner of the prize drawn from all who suggested one.
  9. Tell us about a local business you love, in a comment, and enter one entry per answer.

Giveaways that fit the moment · 8

  1. An anniversary giveaway with one prize for each year you’ve been open.
  2. A Mother’s or Father’s Day prize: a gift for the person the winner chooses.
  3. A follower milestone prize, such as one for the day the Page passes 2,000.
  4. A reopening after a refit, with a prize that shows off the new space.
  5. A back-to-school prize for the family, such as a haircut or a bag.
  6. A wedding-season prize for a couple: a cake tasting, a photo hour or flowers.
  7. A January giveaway for the slow month, so people have a reason to visit.
  8. A grand opening prize drawn from everyone who comes in on day one.

Team up with a partner · 7

  1. Two neighbours pool one prize each, and entrants comment on both Pages’ posts.
  2. A café and a florist offer a table for two with flowers on it.
  3. A supplier donates the prize in return for being named in the post and the winner’s photo.
  4. A local club offers a free taster session, and you add a small gift.
  5. Three businesses run one week each of a month-long giveaway, with a post that links to the other two.
  6. An event organiser gives two tickets, and you promote the event to your followers.
  7. A group of shops on one street make a trail prize, a bag filled with one thing from each.

Choose, announce and follow up · 9

  1. Write the rules in the post: start and end dates, how you pick, who can enter and where the prize can go.
  2. Draw on a Live, with the comments on screen and a name pulled from a bowl.
  3. Post a photo of the winner, with their permission, holding the prize or the box it came in.
  4. Message the winner privately and say in the rules that you will pick someone else after 48 hours without a reply.
  5. Reply to every entrant with a thank-you and a small offer, such as a code for a free drink or a discount.
  6. Share the winning caption or answer in the announcement, so the next entrants know what works.
  7. Tell the shipping or collection details in the post: who pays, how long it takes, where to collect.
  8. Ask the winner to send a photo using the prize a week later and post it as a thank-you.
  9. Close the post with a comment saying the giveaway has ended, so nobody keeps entering.

Smaller than a big giveaway · 7

  1. A weekly small prize, such as a coffee, for one commenter on the Monday question.
  2. A surprise gift to one random commenter on an ordinary post, announced afterwards.
  3. A thank-you draw only for existing customers, with entry by showing last month’s receipt.
  4. A free workshop seat given to the person who asks the best question.
  5. A mystery box for the first person to answer a riddle in the comments.
  6. A prize donated to a local school or club raffle, with your Page named at the draw.
  7. A free upgrade for the next customer to book, announced in a Story that day.

Tips for using these ideas

  1. Read Meta’s current promotion rules before each giveaway, because they change. As widely summarised, they say to run it from a Page, not a profile, not to make people tag friends or share to their own timeline to enter, and to state that Facebook doesn’t sponsor it.

  2. Pick a prize your best customer would want, not what the widest crowd would want. A free class draws people who might attend one. A tablet draws people who want a tablet, and you will not hear from them again.

  3. Write the rules before the post: dates, how the winner is picked, countries eligible, what happens if nobody replies. Rules on competitions and prize draws differ by country, and a prize that needs a purchase can be treated differently, so check where you are.

  4. Warn people about fake winner messages. Say in the post that you will only message winners from your Page, and that you will never ask for money, bank details or a code. Giveaway scams copy real Pages.

  5. Measure what you wanted, not only comments. Count new followers who stay a month, messages and sales a week after the draw, then compare with your last month without one.

  6. Do not ask people to react, tag or share just to enter. It breaks Meta’s rules as widely summarised and counts as engagement bait, and it brings in people who vanish when it’s over.

Questions people ask

Can I run a giveaway from my personal profile?

Meta’s promotion rules, as widely summarised, say promotions should be run from a Page, not on personal timelines. Read the current wording yourself, because Meta updates it, and run the giveaway from your Page.

How do I pick a winner fairly?

Decide the method before the post goes up. Number the valid entries and use a random number generator, or draw names from a bowl on a Live. Keep a screenshot of the entries and the draw in case anyone asks.

Should I ask people to tag friends or share the post?

No. Tagging to enter and sharing to a personal timeline to enter are the things Meta’s promotion rules, as widely summarised, rule out, and Meta also reduces how many people see engagement bait. Ask for a comment with a real answer.

Can I message everyone who entered?

A Page can send one private reply to each comment, within 7 days of it, through Messenger. If the person replies, you can keep talking for 24 hours after each of their messages. You can’t message people who didn’t comment or message you first.

How long should a giveaway run?

For a small Page, three to seven days is plenty. A shorter window keeps the excitement up, and a longer one gives time for a partner’s followers to see it. State the end time and time zone in the post.

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