Facebook ideas

Facebook Live ideas, from a 10-minute chat to a launch

A Facebook Live is a video people watch as it happens and can comment on while you talk. These 56 ideas are sorted by purpose, from a ten-minute question hour to a product launch, with a short plan for each so you know what to say when the red light comes on.

Updated 6 October 2026 · 56 ideas

Answer questions live · 8

  1. A weekly “ask me” hour: collect questions in a post the day before, then answer the first ten on air, reading each one out before you reply.
  2. Ten minutes on the one question that landed in your inbox most this month, with the answer written on a card beside you.
  3. “Myth or true” round: read three claims customers have repeated to you and give a verdict with a reason on each.
  4. Beginner’s corner: a Live where no question counts as too basic, and you say so in the first sentence.
  5. Ask-the-expert with a guest from a neighbouring trade, such as a florist taking questions with a wedding photographer.
  6. Fix-it call-in: viewers describe a problem in the comments, such as a stained mug, a dead lawn patch or a stuck zip, and you talk through the fix.
  7. A “what would you do?” Live where you read a real, anonymised customer situation and think it through out loud.
  8. Question swap with another Page: each of you answers the other’s followers’ top three questions on the same broadcast.

Show the work · 8

  1. Make the thing from start to finish in 15 minutes: a loaf shaped, a lamp rewired, a hedge trimmed, a hem taken up.
  2. Unbox the week’s delivery on camera and say what each item is for and where it will go on the shelf.
  3. A tour of the workshop, kitchen or van, ending at the corner customers never normally see.
  4. A mistake Live: redo a job that went wrong last week and explain what you changed.
  5. A packing session where you pack real orders and read out the first names of the people they’re going to, with their permission.
  6. Stock check in real time, saying what’s nearly gone and what comes in on Friday.
  7. A slow tutorial on one technique, such as piping a border or sharpening a blade, filmed over your shoulder so people see your hands.
  8. A before-and-after reveal: show the tired room, chair or engine first, then the finished one at the end of the Live.

Sell and launch · 8

  1. A launch Live for a new product, held at a time you announced a week ahead, with the price and how to order said twice.
  2. A try-on or taste-test of every item in a new range, with sizes or flavours called out as you go.
  3. Compare two products side by side and say plainly which one suits which customer.
  4. A claim-it sale: hold each piece up, say its number and price, and ask viewers to comment the number to claim it.
  5. A last-chance hour for a seasonal item, with the real stock count read out every few minutes.
  6. A demo of a product that’s hard to explain in a photo, such as how a folding table opens or how a filter clips on.
  7. A gift guide Live for one budget, such as five gifts under £20, picked from what you actually sell.
  8. A “what’s in the box” Live for a subscription or bundle, showing exactly what arrives and what it costs.

Events and places · 8

  1. Go live from your own event, such as a launch evening, open day or fundraiser, for the people who couldn’t get there.
  2. A Live from the market stall at 8am, showing how you set up and what’s on the table first.
  3. A guided walk of the venue before an event so first-time guests know where the entrance, parking and toilets are.
  4. A pop-up in a neighbour’s shop, broadcast for the first half hour with both businesses named.
  5. Behind the scenes at a trade show or craft fair, with a quick visit to two stalls you admire.
  6. Live coverage of a local match, parade or race for a club Page, with the result posted straight after.
  7. A thank-you Live at the end of a big weekend, naming volunteers and suppliers and showing the clear-up.
  8. A Live from a charity cheque handover, with the amount raised and who it goes to said clearly.

For groups and communities · 8

  1. A monthly member hour in your Facebook group where one member shares a project and the rest ask questions in the comments.
  2. A welcome Live for new members: group rules in two minutes, then where to find the best posts.
  3. A challenge check-in Live halfway through a 30-day challenge, with three members’ progress shared with their permission.
  4. A book-club Live that covers one chapter and ends with a single question for the comments.
  5. A “show your desk” Live where members hold their work up to the camera in turn, if the group agrees to be on screen.
  6. A study or co-working Live with a visible timer: 25 minutes quiet, 5 minutes of chat.
  7. A swap-meet Live where members describe what they’re offering and what they want back.
  8. An admin-update Live once a quarter that says what’s changing in the group and takes questions.

Low effort, ten minutes · 8

  1. A coffee-break Live: one topic, one mug, ten minutes, no slides and no script beyond three bullet points.
  2. A “three things I learnt this week” Live, filmed standing up in the same spot every Friday.
  3. Read out and answer five recent comments from your Page posts.
  4. A Live showing one tool in your drawer and the job it’s best at.
  5. A morning-routine Live from the shop floor as you open up.
  6. A “what’s on tonight” Live with the evening’s plans, the opening time and one thing to try.
  7. A quick recipe, repair or routine you’ve done a hundred times, filmed once with nothing rehearsed.
  8. A farewell-to-the-week Live that picks one customer comment, reads it out and says thank you.

Before and after the Live · 8

  1. A post two days ahead with the topic, the time and one line on why to turn up, plus a request for questions in the comments.
  2. A Story an hour before: “Live at 7, bring a question,” with the time written large.
  3. A pinned comment at the start that says what you’ll cover and what time you’ll finish.
  4. A line said every five minutes for latecomers: “If you’ve just joined, we’re talking about…”
  5. A spoken keyword to type in the comments, such as GUIDE, so people can ask for the checklist you mention.
  6. A recap post the same evening with three bullet points from the Live and a link to the replay.
  7. A shorter clip of the best answer, posted as its own video the following day.
  8. A thank-you comment under the replay naming two people whose questions you used, and what you’ll cover next time.

Tips for using these ideas

  1. Tell people the time and the topic at least two days ahead, and say what they’ll get if they come. Most of your audience will watch the replay or not at all, so plan the Live to be useful on its own, not only for people there in the moment.

  2. Start talking in the first ten seconds and repeat what the Live is about every few minutes. People join late and leave quickly, so a line such as “We’re answering questions about pricing” keeps latecomers from scrolling past.

  3. Read each comment out before you answer it. It makes the person feel heard, and it helps everyone watching later on the replay, who can’t see the comment scroll by.

  4. Do a quiet test first. Go live to a private audience if the tools allow it, or check your signal and sound before you broadcast. A weak connection and muffled audio lose people faster than a dull topic.

  5. Measure the replay, not just the live count. Check peak viewers, how long people stayed and how many of them reacted or commented, then compare a few Lives at different times before you change your schedule.

  6. Avoid selling for the whole broadcast. Spend most of the time being useful, then say once how to buy, book or ask, and repeat it near the end for the people who joined late.

Questions people ask

How long should a Facebook Live be?

Ten to thirty minutes suits most Pages. Give it time to gather viewers, then stop when you’ve answered what you promised. Meta’s live video documentation has listed a maximum length, but you rarely need to go near it, so check the current limit if you plan a long broadcast.

Can a Facebook Page go Live?

Yes. A Page can go live from the Facebook app or from a computer, and also from the streaming tools Meta lists. Eligibility rules for going live exist, such as account age or follower counts, and they can change, so check what your own Page is offered.

Can I schedule a Facebook Live in advance?

Meta’s Live tools have offered a way to schedule a Live and share a post about it ahead of time, which gives people something to set a reminder for. What appears depends on your account and where you start from, so check the live options on your Page.

Can I answer Facebook Live comments with an automatic message?

DMFast works with Facebook Pages and can reply to a comment and send a private message through Messenger. For Live comments, timing rules and what Meta allows can differ from normal posts, so plan to answer during the broadcast and test with a few friends first.

Do I need special equipment to go Live?

No. A phone with a steady connection works for most of these ideas. A cheap clip-on microphone helps more than a better camera, and a tripod or a stack of books stops the picture shaking. Save streaming software for later, when you want overlays or several guests.

What happens to the video after the Live ends?

The recording is normally saved as a video on your Page, where people can watch it later, unless you delete it or choose otherwise. Edit the title and description afterwards so the replay makes sense to someone who wasn’t there.

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