Messages and emails

Messages

Messages lists your Instagram DMs and Messenger chats. It updates live while it's open, with a chime for new messages (the speaker button turns it off), and a dot marks chats waiting for your reply. With several accounts, choose All accounts to see every chat in one list, each tagged with its account; your reply goes out from the right one.

• Within 24 hours of someone's last message, you can send anything.
• Up to 7 days after it, you can still send a reply you write yourself. Meta allows this “human agent” reply for messages a person writes, so auto-replies and the AI don't use it. The reply box shows which applies and how long is left.
• Send later (Pro and above): the clock in the reply box schedules a message, as long as it lands while you can still reply (up to 7 days ahead). Scheduled messages show above the reply box, where you can cancel them.

Emails

Emails collects every email people share: in an auto-reply that asks for one, in a chat with the AI assistant, in your bio page's sign-up box, and from your store's free products and sales. Download them as CSV (email, name, phone, followers, source, date) for your email tool.

Throwaway addresses and domains that can't receive mail are turned away, and the person is asked again, so the list stays usable. On Business, send each new email to Google Sheets, or download the list for Meta Ads: see Google Sheets and Meta Ads.

Results

Results shows, for each auto-reply, the people it reached, the DMs sent, link clicks, unique clickers, CTR and emails, and where people stop: the step where most drop out, such as not following or not tapping the link.

Pick a period: 7 or 30 days on every plan; 90 days, 12 months or all time on Pro and above. See the glossary for what each number counts.

Research

Research looks up any public Instagram account: engagement, posting rhythm, top posts, and the words it asks people to comment with how those posts did. Each fresh account counts toward your plan's monthly look-ups.