Instagram bio ideas

Instagram bios for small businesses

A small business bio should tell a stranger three things fast: what you sell, where you are or ship to, and how to order. Below are 60 bios to copy for makers, corner shops, market stalls and online-only sellers, plus a formula and tips on sell-outs, market days and the posts worth pinning.

Updated 6 October 2026 · 60 bios

Tap a bio to copy it, or Edit it first. Counts are out of Instagram's 150-character limit.

What you make, in one line · 9

Hand-poured soy candles that smell like a rainy afternoon 🕯️
59/150 characters
Small-batch hot sauce, bottled by hand in a converted garage 🌶️
62/150 characters
Wheel-thrown mugs for slow mornings ☕
37/150 characters
Stationery for list makers and planner people ✏️
47/150 characters
Refills for your kitchen and bathroom. Bring your own jar ♻️
59/150 characters
Honey from our own hives, a few fields from the shop 🐝
54/150 characters
Leather wallets, hand-stitched one at a time 🧵
46/150 characters
Grandma's mango pickle, now in jars you can order 🥭
51/150 characters
Bike repairs while you wait. Puncture? Ten minutes 🚲
52/150 characters

Corner shops and workshops · 8

Corner bookshop with a reading chair and a shop cat 📚 Open Tue–Sun, 10 to 6
75/150 characters
Family-run hardware store since [year] 🔨 Keys cut while you wait
64/150 characters
Alterations and repairs 🪡 Drop off by 11, collect after 4
57/150 characters
Secondhand furniture, restored in our back workshop 🪑 Open Saturdays on [street]
80/150 characters
Picture framing by hand 🖼️ Wed–Sat, walk-ins welcome
51/150 characters
Print shop for posters, flyers and party invites 🖨️ Most jobs ready next day
75/150 characters
Farm shop at the end of the lane 🥚 Eggs, veg and cakes, honesty box after 5
75/150 characters
Est. [year]. Family-run deli and grocer 🧀 Deliveries Wednesday and Saturday
75/150 characters

Market stalls and pop-ups · 6

Find our stall at [market] every Saturday 🧺 Cash and card welcome
65/150 characters
Craft fairs and Christmas markets all winter 🎄 This month's dates are in highlights
83/150 characters
Pop-up in a different café each month ☕ Next stop pinned at the top
67/150 characters
Same corner of the Sunday market since [year] 🍎 Say hi, we'll remember your order
81/150 characters
Plant stall by the station, Thursdays and Fridays 🪴 Cuttings, pots and advice
77/150 characters
Look for the striped awning at the night market ⛱️ Handmade bags and purses
74/150 characters

Small-batch makers who ship · 8

Ceramics made in a garden studio 🏺 Ships UK-wide | Restocks announced here first
80/150 characters
Spice blends, ground fresh every Monday Pan-India shipping | COD available 📦
76/150 characters
Linen aprons and tea towels, sewn to order Dispatched in 5–7 working days
73/150 characters
Art prints for small walls, A5 to A3 🎨 Free shipping on three or more
69/150 characters
Loose-leaf tea, blended in small batches 🍵 Worldwide shipping from [city]
73/150 characters
Olive oil soap, cut by hand 🧼 Orders go out Tuesdays and Fridays
64/150 characters
Wooden toys, sanded smooth and painted by hand 🪀 US shipping only
65/150 characters
Small-batch [product], made by hand 🤲 Tap the link to order
59/150 characters

The person behind the shop · 8

Hi, I'm [name] 👋 I make everything here myself, at my kitchen table
67/150 characters
One-woman studio: maker, packer, photographer and email answerer ✉️
66/150 characters
Started in my spare room. The boxes have since taken the hallway too 📦
70/150 characters
Two sisters, one tiny shop, far too many tote bags 👜
52/150 characters
Run by a dad of three and a very patient label printer 🏷️
56/150 characters
Retired teacher, now making jam full-time. Class dismissed 🍓
60/150 characters
Third-generation tailor. Same street, new Instagram ✂️
53/150 characters
A team of four, making the things we'd want to buy ourselves
60/150 characters

Drops, restocks and pre-orders · 6

New collection drops Friday at 7pm ⏰ DM DROP to get the link first
66/150 characters
Sold out again, sorry 🙈 Comment RESTOCK and I'll send you the next batch date
77/150 characters
Pre-orders open for the winter batch 🧣 Ships in November | DM PREORDER
70/150 characters
Each batch is 40 jars. When they're gone, they're gone 🍯
56/150 characters
Restock day is the first Sunday of the month 📆
46/150 characters
Seconds sale every January: slightly wonky, perfectly usable 🏺
62/150 characters

Custom orders, gifts, trade and classes · 8

Custom pet portraits on mugs 🐶 DM PET with a photo for a quote
62/150 characters
Veg boxes from farms within 20 miles 🥕 DM BOX for this week's list
66/150 characters
Gift hampers for any budget 🎁 Comment HAMPER on any post and I'll DM you the price list
87/150 characters
Free care guide for your new ceramics 🏺 Comment CARE on the pinned Reel
71/150 characters
Corporate gifts from 25 boxes up 📦 DM BULK for rates
52/150 characters
Shops and stockists: DM TRADE for our wholesale price list 🏪
60/150 characters
Sewing classes for beginners, Saturday mornings 🪡 DM CLASS for the next dates
77/150 characters
Custom [product] for weddings and birthdays 🎉 DM QUOTE with your date
69/150 characters

Short and simple · 7

Handmade, honest, local.
24/150 characters
Tiny shop, real people 🤍
24/150 characters
Made slowly. Packed carefully.
30/150 characters
Local first, online too 🛍️
25/150 characters
Good things, made nearby 🌿
26/150 characters
Small batches, big flavor 🫙
27/150 characters
One maker, one workbench, no shortcuts 🔧
40/150 characters

Write your own

A bio that works usually has the same few parts. Fill them in for yours, or start from the example.

What you sell, in plain words
Where you are or where you ship
One human detail
How to order

Worked example

Hand-thrown mugs and bowls 🏺 Garden studio in Bath, shipping UK-wide Usually covered in clay DM MUG to order

108/150

Fill in the blanks

Each part becomes a line of your bio. Nothing you type is uploaded.

1. What you sell, in plain words

2. Where you are or where you ship

3. One human detail

4. How to order

Your bio

Your lines show up here as you type.

0/150

Tips for your bio

When a batch sells out, swap one line of the bio for the restock date, such as “Next batch: 14 March”. People stop messaging to ask, and they know when to come back.
If you trade at markets, keep the dates in a highlight called Markets and point the bio to it. Market days change too often to live in the bio itself.
Made to order? Put the lead time in the bio, like “Made to order, ships in 2 weeks”. It answers “when will it arrive?” before anyone asks, and heads off complaints from people who expected it the next day.
Pick “I” or “we” and stick to it. A one-person shop that talks about “our team” sounds odd when the same person answers every message, and plenty of buyers like knowing it's you.
Pin a Reel of your workspace: the kitchen table, the kiln, the packing station. Pinned posts sit at the top of your grid, so a new visitor sees that a real person makes the things in your bio.
Name your town even if most orders ship. Local buyers learn they might be able to collect, and people who like buying from makers nearby get a reason to choose you.

Questions people ask

What should a small business put in its Instagram bio?

What you sell, where you are or where you ship, and how to order, in that order. Add one human detail if there's room, such as who makes everything or the town it's made in. If you're a one-person shop, saying so is a selling point, not something to hide.

Should my bio use my name or my shop's name?

Make the shop name your username, and put it in the name field next to what you sell, so it matches your labels and packaging. Then use your first name in the bio itself, as in “Hi, I'm Priya, I make everything here”. Buyers get a shop they can search for and a person they can talk to.

Do I need a business account for my shop?

Not to post, but a professional account (Business or Creator) adds contact buttons, a category label under your name and insights on who sees your posts, and switching is free. One catch: professional accounts can't be private, so keep a personal account for anything customers shouldn't see.

How do I write a bio for a home-based business?

Name the area you serve and how people get their order, and leave your street out. “Made to order in North Leeds | Local pickup or UK shipping” tells a buyer straight away whether you suit them. Send the exact pickup address by message once an order is confirmed.

How is a small business bio different from a big brand's?

Mostly in voice. A small business can sound like a person, because it usually is one, and naming the maker, the town or the spare room it started in gives buyers a reason to pick you over a chain. Keep the practical lines, what you sell and how to order, as plain as any brand's.

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