Instagram bio ideas

Business bios that say what to do next

A business bio on Instagram has one job: tell a visitor what you sell, who it's for or where you are, and what to do next. The examples below are grouped by that job, from plain one-line descriptions to bios with opening hours, a DM keyword, a free offer or a launch date. Swap in your details and keep the next step on its own line.

Updated 6 October 2026 · 62 bios

Tap a bio to copy it, or Edit it first. Counts are out of Instagram's 150-character limit.

Say what you sell · 8

Handmade leather wallets, cut and stitched in [city]
52/150 characters
Wood-fired pizza for takeaway and delivery 🍕
44/150 characters
Wedding and event flowers across [region] 💐
43/150 characters
Bookkeeping for cafés, salons and small shops 📒
47/150 characters
Swimming lessons for kids aged 3 to 12 🏊
40/150 characters
Mobile car detailing. We come to you 🚗
38/150 characters
Secondhand furniture, restored and delivered 🪑
46/150 characters
Solar panels for homes in [region] ☀️
36/150 characters

Online shops · 8

Linen bedding in soft, washed colors 🛏️ Free shipping over [amount] Shop below
77/150 characters
Small-batch hot sauce 🌶️ New flavor every month Shop the link
60/150 characters
Phone cases you design yourself 📱 Tap the link to start yours
61/150 characters
Plastic-free refills for cleaning products 🧴 Subscribe through the link
71/150 characters
Kids' picture books in [language] and English 📚 Shipping across [country]
73/150 characters
Restocks every Thursday at 7pm 🛍️ Turn on post notifications so you don't miss one
81/150 characters
Sizing question? DM FIT and we'll send the size chart 📏
55/150 characters
Gift boxes for clients and teams 🎁 Bulk orders: DM GIFT
55/150 characters

Services and bookings · 8

Bathroom remodels in [city] 🛁 Free quotes: DM QUOTE
51/150 characters
Sports massage for runners and desk workers 💆 Book through the link
67/150 characters
Family photographer in [city] 📷 Autumn mini sessions DM MINI to book
68/150 characters
Websites for restaurants and cafés 🖥️ DM SITE for a quote
56/150 characters
Tax returns for freelancers 🧾 Appointments open January to April DM TAX
71/150 characters
Piano lessons for all ages 🎹 First lesson free DM PIANO
55/150 characters
Moving help: one van, two strong people 📦 DM MOVE with your date for a price
76/150 characters
English ↔ [language] translation 🌐 DM WORDS with your word count
64/150 characters

Local and walk-in · 8

Neighborhood café ☕ Open daily 7–3 📍 [street], [city]
53/150 characters
Barbershop 💈 Walk-ins Tue–Sat Book ahead through the link
57/150 characters
Bakery 🥐 Fresh bread from 7am until it's gone 📍 [street]
56/150 characters
Family-run hardware store since [year] 🔧 Open 8–6, closed Sundays
65/150 characters
Bike repairs while you wait 🚲 📍 Next to [landmark]
50/150 characters
Corner flower shop 🌷 Same-day delivery on orders before 2pm 📍 [street]
70/150 characters
Laundromat with free Wi-Fi and a reading corner 🧺 Open 24 hours
63/150 characters
Thai kitchen 🍜 Dine in or take away Today's specials: DM MENU
61/150 characters

With a DM keyword · 8

Event venue for up to 80 guests 🎉 DM TOUR to book a visit
57/150 characters
Tile and stone supplier 🧱 DM SAMPLE for free swatches
53/150 characters
Daily lunch boxes for offices 🥗 DM LUNCH for this week's menu
61/150 characters
Custom signs for shops and events 🪧 DM SIGN with your size for a price
70/150 characters
Pet sitting in [neighborhood] 🐾 DM SIT with your dates
54/150 characters
Party rentals: tables, lights, bouncy castles 🎈 DM PARTY for the price list
75/150 characters
Clothing alterations and repairs 🧵 DM MEND with a photo of the job
66/150 characters
Gym with no contracts 🏋️ DM TRIAL for a free week
48/150 characters

With a free offer · 8

Interior design for small apartments 🛋️ Free layout guide: comment LAYOUT on my latest Reel
90/150 characters
Meal prep delivered in [city] 🍱 Free sample menu: comment PREP on any post
74/150 characters
Skincare studio 🧴 Free routine checklist: comment ROUTINE and I'll DM it
72/150 characters
Mortgage advice for first-time buyers in [city] 🏠 Free checklist: comment HOME
78/150 characters
Garden design 🌿 Free planting plan for shady yards: comment SHADE
65/150 characters
Wedding planner 💒 Free budget sheet: comment BUDGET on any Reel
63/150 characters
Spanish lessons online 🗣️ Free travel phrase list: comment HOLA
62/150 characters
Accountant for creators 📊 Free expense tracker: comment TRACK
61/150 characters

Opening soon or just launched · 7

Opening [date] in [city] 🎉 Follow for the first-week menu
57/150 characters
New shop, first collection live now 🛍️ Tap the link to see it
60/150 characters
Coming soon: a bookshop with a café upstairs 📚 DM EARLY for an opening-day invite
81/150 characters
Pop-up every Saturday at [market] 🧁 Where next? Check the story highlights
74/150 characters
We've moved 📍 New address: [street], [city] Same team, bigger kitchen
69/150 characters
Under new owners since [month] 🌱 Same recipes, longer hours
59/150 characters
Taking our first 20 clients 🌟 DM FOUNDER for founding rates
59/150 characters

B2B and agencies · 7

Packaging design for food brands 📦 DM PACK to start a brief
59/150 characters
Office cleaning, evenings and weekends 🧽 DM CLEAN for a walkthrough
67/150 characters
Social media for dental clinics 🦷 Case studies in the highlights
64/150 characters
Wholesale coffee for cafés and offices ☕ DM BEANS for samples
61/150 characters
IT support for small offices 💻 Same-day visits in [city] DM SUPPORT
67/150 characters
Freelance copywriter for tech startups ✍️ Portfolio in the link
62/150 characters
Corporate catering for 10 to 200 people 🍽️ DM CATER for a menu
61/150 characters

Write your own

A bio that works usually has the same few parts. Fill them in for yours, or start from the example.

What you sell, in plain words
Who it's for or where you are
One detail people can check
The next step: a DM word, the link or a visit

Worked example

Soy candles, poured by hand 🕯️ Shipping across [country] Small batches since [year] DM SCENT for the scent list

110/150

Fill in the blanks

Each part becomes a line of your bio. Nothing you type is uploaded.

1. What you sell, in plain words

2. Who it's for or where you are

3. One detail people can check

4. The next step: a DM word, the link or a visit

Your bio

Your lines show up here as you type.

0/150

Tips for your bio

Use the name field for search. It's the bold line above your bio and one of the fields Instagram search matches, so “Rosa's Bakery | Cakes [city]” can turn up in more searches than “Rosa's” alone.
On a professional account, show your category label so “Bakery” or “Plumber” appears under your name. The bio can then spend its 150 characters on the offer instead of repeating what you are.
Add your email, phone number or address in the contact options rather than typing them into the bio. Instagram can show them as buttons, which keeps the bio free for the offer.
Give proof people can check instead of claims they can't. “Family-run since 2014”, “Made in [city]” or “Reviews in highlights” read as honest; “best in town” reads as an ad that nobody can verify.
If the bio asks people to DM a word, answer quickly and every time. A bio that promises a price list and then leaves people waiting does more harm than having no keyword at all.
You can add up to five links, but the profile shows the first one, so put the link most visitors need there: the shop, the booking page or the menu.

Questions people ask

What should a business write in its Instagram bio?

Four things: what you sell, who it's for or where you are, one detail people can trust, and the next step. If you only have room for two, keep what you sell and the next step; the rest can live in highlights and pinned posts.

Should I put prices in my bio?

Usually not the full list, because prices change and the bio is small. A starting price, such as “Cakes from [price]”, can save a round of DMs. For the full list, use a DM keyword or the link.

Do emoji belong in a business bio?

A few, where they replace words: 📍 before an address, 🕐 before opening hours, 🚚 before delivery details. They make lines quick to scan. Long strings of emoji hide the information people came for.

Can I add a hashtag or another account to my bio?

Yes, both are tappable: a hashtag opens that hashtag's page and an @mention opens the account. A sister shop, your team's account or a branded hashtag for customer photos can earn a place; random hashtags just add clutter.

How often should a business update its bio?

Whenever something in it stops being true: holiday hours, a sold-out offer, a new address or a new link. People act on what the bio says, so an outdated line costs you more than a plain one.

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