Instagram bio ideas

Instagram bios for restaurants

Someone checking a restaurant’s Instagram wants to know what you cook, when you are open and how to get a table. Here are original bios for restaurants and small kitchens, with a formula and tips on opening hours, the menu link and booking.

Updated 6 October 2026 · 47 bios

Tap a bio to copy it, or Edit it first. Counts are out of Instagram's 150-character limit.

Short and inviting · 8

Good food, good company, good evening 🍽️
39/150 characters
Come hungry. Leave happy.
25/150 characters
Made from scratch in [city] 🍝
29/150 characters
A table is waiting for you
26/150 characters
Where Friday night begins 🍷
27/150 characters
Cooked slowly, served warmly
28/150 characters
Your neighbourhood kitchen
26/150 characters
Eat well. Stay a while.
23/150 characters

By cuisine and style · 8

Wood-fired pizza and natural wine 🍕
35/150 characters
South Indian breakfasts and filter coffee ☕
43/150 characters
Counter-seat ramen bar in [city] 🍜
34/150 characters
Family-run trattoria, handmade pasta daily 🍝
44/150 characters
Plant-based plates, big flavours 🌱
34/150 characters
Burgers, fries and thick shakes 🍔
33/150 characters
Seafood shack, sea air and cold drinks 🦐
40/150 characters
Brunch spot with a long weekend menu 🥞
38/150 characters

Hours and location · 8

Open Tue to Sun, [hours] [Address], [city] 📍
44/150 characters
Lunch [hours] | Dinner [hours] Closed Mondays
45/150 characters
Kitchen open until [time] Walk-ins welcome
42/150 characters
Reservations: link below Walk-ins from [time]
45/150 characters
Dine in, takeaway or delivery 🥡 Order via the link
50/150 characters
Dog-friendly patio 🐕 Open [days], [hours]
41/150 characters
Find us on [street] Look for the green door 🚪
45/150 characters
Late-night kitchen, [days] 🌙 [Address]
38/150 characters

With a next step · 8

Book a table: tap the link 🍽️
28/150 characters
Comment MENU on my latest Reel and I’ll DM you this week’s menu
63/150 characters
Large group? DM GROUP with the date and numbers
47/150 characters
Private dining for up to [number] 🥂 DM EVENT
44/150 characters
Opening times? DM HOURS and we’ll send them
43/150 characters
Gift cards available 🎁 DM GIFT
30/150 characters
Pickup orders: link below 🥡 Catering enquiries: DM CATER
56/150 characters
Weekend brunch waitlist: DM BRUNCH
34/150 characters

Two-line bios · 7

fire’s lit table’s set 🔥
24/150 characters
[name] kitchen open for dinner
30/150 characters
served with a side of small talk
32/150 characters
eat in or take it home 🥡
24/150 characters
made fresh each morning sold out by [time]
42/150 characters
chef-owned kitchen since [year]
31/150 characters
seasonal menu changes often 🍂
29/150 characters

Funny and cheeky · 8

We won’t judge your second dessert 🍰
36/150 characters
Our kitchen smells better than your house. Sorry.
49/150 characters
Carbs are a food group here 🍞
29/150 characters
Bread comes first. Questions later.
35/150 characters
Tables for two, three, or one person with a big appetite
56/150 characters
Sharing plates, if you’re feeling generous
42/150 characters
The menu is long. The pause before choosing is longer.
54/150 characters
Dessert menu on request. Dessert menu on persuasion.
52/150 characters

Write your own

A bio that works usually has the same few parts. Fill them in for yours, or start from the example.

What kind of food you serve
Where you are
Opening days and hours
How to book or order

Worked example

Handmade pasta and natural wine 🍝 [Street], [city] Tue to Sun, 5pm to late Book a table: link below

99/150

Fill in the blanks

Each part becomes a line of your bio. Nothing you type is uploaded.

1. What kind of food you serve

2. Where you are

3. Opening days and hours

4. How to book or order

Your bio

Your lines show up here as you type.

0/150

Tips for your bio

Put your cuisine and area in the name field, for example “Casa Rossa | Italian, [City]”. People search “Italian near me” on Instagram, and the name field is what the search reads.
Keep opening hours short in the bio and put holiday changes in a highlight or pinned post. Wrong hours in a bio send people to a locked door, which is the quickest way to lose a customer.
Use one link and make it the action most visitors want: a booking page for sit-down places, an order page for takeaways. A menu PDF is a good second choice for a highlight.
Pin a post of your most photographed dish, one of the dining room and one with your menu. A first-time visitor can then see the food, the space and the price level before they read a word.
Add the allergen and dietary lines you can honestly stand behind, such as “vegan options daily”. Say “ask us about allergens” rather than promising a dish is safe for someone with an allergy.
Tag your location on every post. People browse the location page before they choose where to eat, so your best photos show up where they look.

Questions people ask

What should a restaurant put in its Instagram bio?

The food you serve, your area, your opening hours and a way to book or order. A short line of personality helps too. Keep the details short and put the full menu in a highlight or link.

Should a restaurant list its menu in the bio?

No, the bio is too short for it. Link to your menu or booking page and save a menu highlight. If the menu changes weekly, a pinned post you update is easier than rewriting the bio.

How do I get more bookings from Instagram?

Make the booking link easy to find and say it in your captions, such as “Table for Friday? Link in bio”. Reels of the kitchen and the dishes people order most tend to bring more attention than posed photos.

Do I need a business account for a restaurant?

Yes, it is worth it. A professional account lets you add contact buttons, a category and your address, and it gives you insights on who looks at your posts. It is also needed for automated replies to comments and messages.

Can I use a bio with an offer, like a free dessert?

Yes, as long as the offer is real and you say when it ends. An old offer left in a bio disappoints people, so remove it as soon as it stops.

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