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Instagram auto-replies for cleaning services

Instagram DM automation lets a cleaning business send its prices, a move-out checklist or open slots for regular cleans to anyone who comments or messages a word like PRICES or MOVEOUT. It answers while every cleaner is out on a job, and it helps separate local customers from the many viewers who simply enjoy watching an oven come clean.

Updated 6 October 2026

Start free See the set-ups

Comment words for cleaning services

Ask people to comment one word in your caption or video. Each word sends something different.

PRICES: Prices by home size and type of clean, regular, deep or end of tenancy, with add-ons such as ovens, fridges and inside windows listed separately.
REGULAR: Weekly and fortnightly cleans: the days you have free in each area, the price per visit and whether the same cleaner comes every time.
MOVEOUT: A room-by-room move-out checklist covering the spots landlords and agents tend to check, from limescale on taps to the tops of door frames.
OVEN: The method from your oven Reel, step by step, with the price of having your team do it instead.
INCLUDED: What a regular clean covers and what a deep clean adds, side by side, so nobody expects the inside of the fridge on a standard visit.
HOST: A changeover checklist for short-let hosts, with a linen count, a restocking list, your turnaround times and your prices.
DIWALI: Dates and prices for a whole-home deep clean before Diwali, when many Indian households clean everything from the ceiling fans down.
RESET: A 15-minute daily reset for a two-bedroom flat, room by room, for followers who'd rather keep on top of it themselves.

4 set-ups to try

Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.

Oven Reel: the method for fans, the price for locals
Someone comments on your post
OVEN
Public reply under their comment
Method and prices are in your inbox ✨
First DM (plain text)
Thanks for watching. Want the full method, along with what it costs if you'd rather we did it? Reply here and I'll send both.Yes pleaseOven cleaning: method and pricesTake a look
Satisfying cleaning Reels travel well beyond the area you serve, and most viewers will never book. One card that covers both keeps the do-it-yourself crowd happy while people nearby see what it costs to hand the job over. Put your town on the card so nobody abroad tries to book.
Prices by home size, sent on request
PRICESThanks for asking. How many bedrooms and bathrooms is it, and are you after a regular clean or a one-off deep clean? Prices for each are on the page below, with add-ons like ovens and inside windows listed separately.Prices by home sizeSee prices
Put PRICE, COST and the phrase HOW MUCH on this auto-reply as well. A published list answers most people at once. Homes after building work, with heavy pet hair or that haven't been cleaned in a long time may need photos first, and that conversation is yours.
Regular slots offered one area at a time
Replied to your story
REGULARThanks for replying. We have Tuesday and Wednesday mornings free in the north of town for weekly or fortnightly cleans. Is your home in that area? Pick a day on the page below.Regular cleans: days and pricesChoose a day
Regular clients close together mean less driving between jobs, so offer free days one area at a time. Story replies come from followers who already like your work, and because they wrote first, the booking page follows straight away. Change the area and the days each time you post.
Move-out checklist, with dates for a full clean
Someone comments on your post
MOVEOUT
Public reply under their comment
Sent. Good luck with the move 📦
First DM (plain text)
Hi, thanks for the comment. The checklist goes room by room, including the spots inspections often catch, like the tops of door frames. When's your moving date? Reply and I'll send it over.Yes pleaseMove-out cleaning checklistGet the checklist
Add the phrase MOVE OUT, since plenty of people type it as two words. Someone asking for this checklist is weeks from handing back the keys and may book a full end-of-tenancy clean. With email capture on, you can send free dates nearer the time, long after Instagram's 24-hour window closes.

Freebies worth commenting for

A pre-Diwali deep-clean plan spread over two weekends, ceiling fans and curtains included
A chart of cleaning products that must never be mixed, starting with bleach and ammonia
A stain guide for coffee, red wine, ink and turmeric on fabric, worktops and grout
A first-visit guide for new clients: pets, parking, priorities and what to put away
A spring-clean plan in four weekends, one zone of the home at a time
An after-builders cleaning checklist: dust in vents, on skirting boards and inside cupboards
A fridge and freezer deep-clean guide for the week before a holiday
A shared-house cleaning rota that splits kitchen and bathroom jobs fairly
A mould and condensation guide: what cleaning can fix and when to tell the landlord

What people ask a cleaning company in DMs

Cleaning enquiries are short and practical, and most can be answered from a price list and a page of policies. Keep the ones about trust, damage or anything unusual inside someone's home for yourself.

They ask	Auto-reply	Answer yourself if
How much for a three-bed house?	PRICES, by bedrooms and bathrooms	It's very large, or hasn't been cleaned in a long time
Do you bring your own products?	Your policies page, linked from PRICES	They need fragrance-free products because of allergies or asthma
Is the oven part of a normal clean?	INCLUDED: what each type of clean covers	They want an add-on during a regular visit
Will I get my deposit back?	The MOVEOUT checklist	Always: no cleaner can promise what a landlord decides
Are your cleaners checked and insured?	The checks you run and your insurance, on your website	They want to see proof before handing over a key
Can you help after a flood, mould or a hoarded home?	Nothing automatic	Always: these jobs need a visit, and some need a specialist

Tip: AI replies, on the Growth and Business plans, answer from the business details you write. Spell out what you don't do, such as outside windows above the ground floor or carpet shampooing, and the AI will say so instead of leaving someone expecting it.

Satisfying Reels, and the viewers who actually book

Cleaning Reels can reach a huge audience, and most of it cleans its own home. That's good for reach and less good for bookings. Give each kind of viewer something useful, and make sure the local ones can find your prices in one tap.

A greasy oven brought back to bare metal, with OVEN for the method and your price.
A move-out clean in fast forward, ending on the empty, spotless flat, with MOVEOUT.
A carousel of what a deep clean adds to a regular one, with INCLUDED.
A short-let changeover against the clock, filmed with the host's agreement, with HOST.
A Story naming the area where you have regular days free this month, with REGULAR as the reply word.
A 15-minute evening reset in a real home, with RESET for followers who do their own cleaning.

Tip: Name your town or area in the first line of every caption. Commenters from abroad still get the freebie, and local viewers know at once that you can come to them.

The cleaning calendar, and replying at sensible hours

The end of each month: leases often end with the month, so move-out requests bunch up in the final week. Leave MOVEOUT switched on all year.
Spring: the traditional spring clean brings one-off deep cleans from people who don't usually hire help.
The weeks before Diwali: many households in India clean the whole home, so open DIWALI bookings about a month ahead.
Summer: student houses change hands and holiday lets turn over more often, which keeps MOVEOUT and HOST busy.
December: guests and parties bring requests for a clean before the visitors arrive and another after they leave.

Plenty of messages arrive late in the evening, after people have looked around their own home. On Pro and above you can write the reply at night and schedule it for the morning, as long as it goes out within 24 hours of their message.

Keys, chemicals and promises

Access details. Ask customers not to send key-safe codes, alarm codes or door entry codes in Instagram DMs. Take them by phone or through your booking system, and keep them out of chat threads.
Filming in clients' homes. Ask first, and keep family photos, post with names on it and anything that shows the address out of shot.
Chemicals. If you share methods, name the products and say what must never be mixed. Bleach combined with ammonia, or with acidic cleaners such as vinegar, gives off toxic gas.
Deposits. Don't promise anyone their deposit back. The landlord or agent decides on deductions, and in England and Wales a disputed deduction can go to the free dispute service of the scheme protecting the deposit.
Checks. Say which background checks your staff have, such as a basic DBS check in England and Wales, and don't call anyone “vetted” unless they are.
Instagram's limits. Meta allows a single private reply to each comment, and only for 7 days after it's posted. Under a viral oven Reel, replies queue rather than fail: Instagram caps private replies at 750 an hour, and DMFast paces itself below 700.

Messages to copy

Questions people ask

Our Reels get comments from other countries. Does that use up the free plan?

It can. The Free plan covers 100 people a month, and commenters count wherever they live. Pro removes that cap if your Reels travel. Either way, name your area in the caption and on the card, so faraway viewers enjoy the method and local ones book.

Can it remind regular clients the day before a clean?

No. Automated Instagram messages only reach someone within 24 hours of their last message to you, which rarely lines up with a weekly visit. Send reminders by text or email from your booking system, and keep Instagram for new enquiries.

Most of our bookings happen on WhatsApp. Does DMFast work there?

No. It works with Instagram professional accounts and Facebook Pages only. If customers find you on Instagram but prefer to book on WhatsApp, point the card at your WhatsApp chat link or your booking form, and the conversation moves there.

Can the automation tell people which areas we cover?

Yes, in two ways. List the areas on the page the PRICES card opens, or, on Growth and Business, write them into your business information so AI replies can answer “do you come to my street?” in a sentence. Update the list when you add or drop an area.

Someone wants a clean tomorrow. Will the automation book it?

No. It sends the message and card you set, and your booking page or your own reply takes it from there. Posting same-week openings as a Story comes closest to instant booking: everyone who replies gets the booking link straight away.

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