By business · Gyms and studios

Instagram auto-replies for CrossFit boxes

A box gets the same questions all week: how does a first class work, can I drop in while I'm in town, what's the workout today. Comment-to-DM answers them while the coach is mid-class and the phone is in the office. Below are the words, four set-ups, freebies and what to check.

Updated 6 October 2026

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Comment words for CrossFit boxes

Ask people to comment one word in your caption or video. Each word sends something different.

ONRAMP: Your beginner course before regular classes: how many sessions, which days, which movements it covers, how scaling works and the price.
DROPIN: Rules for visiting athletes: which classes take drop-ins, the fee, the waiver link and what to bring when you train at another box.
WOD: The workout from the post they just saw, written out with the scaling options for each movement and the time cap.
OPEN: How your box runs the Open: the sign-up page, the heat times, who judges, whether you run team heats and the registration cut-off.
SCALING: A guide to scaling a workout, such as ring rows for pull-ups and step-ups for box jumps, so newcomers see nothing is out of reach.
KIDS: Kids' and teens' classes: the age groups, the days, how many coaches are on the floor, the price and the form a parent signs.
OPENGYM: The hours members can train without a class, whether a coach is on the floor, what membership it needs and the barbell rules.
PRICES: Unlimited and class-pack memberships, the on-ramp fee, the contract length and how freezing a membership works.

4 set-ups to try

Each one shows the conversation it creates. After a comment, the first DM is plain text, as Meta requires, and the link follows once they answer.

On-ramp enquiries from a first-class Reel
Someone comments on your post
ONRAMP
Public reply under their comment
The on-ramp details are in your DMs 🏋️
First DM (plain text)
Thanks for the comment. The first week is the bit everyone worries about. Have you trained with weights before, and which days could you make it? Reply and I'll send how the on-ramp works.Yes pleaseOn-ramp course: dates and priceSee the course
People who comment on a beginner Reel are usually nervous rather than unfit. The experience answer tells a coach whether to expect a total beginner or a returning athlete before the first session, and the days answer shows which on-ramp start date to offer.
Visiting athletes from a “training in town?” Story
Replied to your story
DROPINWelcome. Which box do you train at, and which days are you in town? Reply and I'll send the classes open to drop-ins, the fee and the waiver.Drop-in classes and waiverBook a drop-in
Visitors plan around a holiday week and want the time slot they already train at. Asking for their home box and dates lets you point at classes with space, and a Story reply means they wrote first, so the card follows their answer straight away.
Open sign-ups from the announcement post
Someone comments on your post
OPEN
Public reply under their comment
Sign-up and heat details are in your DMs 🔥
First DM (plain text)
More fun with a team around you. Have you done the Open before, and would you want a group heat at the box or your own slot? Reply and I'll send the sign-up and how we run it.Yes pleaseOpen sign-up and heat timesSign me up
A competition runs on registration deadlines and fixed workout days, so a quick reply matters more than usual. The answers sort first-timers who need a judge and a partner from veterans who just want the heat time.
Membership prices for “how much?” DMs
PRICESThanks for asking. Are you after unlimited classes or a few a week, and have you tried a class here yet? Reply and I'll send the memberships and the on-ramp price.Memberships and class packsSee prices
Price is often the first question, and it comes from people who haven't set foot in the box. The tried-a-class answer sends newcomers to the on-ramp and members to the upgrade or freeze details.

Freebies worth commenting for

A one-page guide to the movements in your on-ramp: air squat, deadlift, press and the cues your coaches use
A scaling chart for pull-ups, double-unders and handstand push-ups, with an easier option for each
A glossary of box words such as AMRAP, EMOM, RX and PR, so a first class doesn't sound like another language
What to bring to your first class: shoes, water, a towel, and what the box supplies
A visiting-athlete checklist: waiver, booking a spot, parking and where to leave your bag
A four-week plan of bodyweight workouts for the weeks a member is travelling
A judging guide for the Open: how to count reps and what counts as a no-rep
A printable benchmark sheet to record a first score and a retest for the same workout

What athletes ask a box in DMs

The questions come from three kinds of people: newcomers wondering if they're fit enough, visitors who train elsewhere, and members with a quick question. Send the answers that never change, and keep anything that needs a coach's eye.

They ask	Send automatically	Answer yourself when
Do I need to be fit to start?	The ONRAMP page and the SCALING guide	They mention an injury or surgery: a coach should talk to them first
Can I drop in on Friday?	The DROPIN rules and class list	The class is full or they want to bring a group
What's the workout today?	The WOD page with scaling options	They ask which version suits them
Are you running the Open?	The OPEN sign-up details	They want a team size you haven't planned for
Do you take kids?	The KIDS classes page	A child has a medical or behavioural need
What does it cost?	The PRICES page	They ask for a family or founder rate

Tip: Many people think a box is only for athletes. Put “every workout is scaled to the person” near the top of the first card, and make sure it is true of how your coaches work.

Posts that bring in people who actually show up

A first-class walkthrough Reel from the door to the cool-down, with ONRAMP in the text.
Two members on the same workout, one on pull-ups and one on ring rows, shown with permission, with SCALING.
A Friday Story of the weekend partner workout, with WOD so people get the scaled version.
A summer “visiting? come and train” Reel, with DROPIN for the rules.
The Open announcement and registration date, with OPEN.
A kids' class clip, with faces shown only where a parent agreed in writing, and KIDS for the age groups.

Enquiries spike in January and after the Open, when people who watched a friend compete decide to try it. The Open runs once a year in the early months, but check CrossFit's own site for the dates rather than guessing. Visitors arrive around summer and Christmas, so have DROPIN live before then.

From enquiry to booked on-ramp

The first DM asks one thing: their experience, the dates they're in town or whether they've trained at your box.
The card opens your on-ramp booking page or a call form. DMFast doesn't hold places or check class capacity, so say on that page that a place is held only once you confirm it.
Turn on email capture for the scaling guide or the benchmark sheet and export the list as a CSV, so you can email the next on-ramp start date.
Switch on the reminder for people who answered the first question and went quiet, so the start date doesn't pass them by.

A box in India can use the DMFast store to sell a programming plan as a digital product, give a freebie for an email, and take free or paid 1-on-1 bookings such as an intro call with a coach. Payments go through Razorpay and DMFast takes no fee on sales. Memberships stay in your own gym software.

Rules and risks for a box

The CrossFit name. Affiliates use it under licence terms, so read your affiliate agreement before putting the name or logo on a card, a freebie or a paid product.
Injury. Barbell and gymnastics work carries risk. Never let a reply advise on a sore shoulder or a recent surgery: send people to the intro call and their doctor.
Waivers. Link the card to your own waiver form. Signing and storing it happen there, not in a DM, and the rules on waivers differ by country.
Results. Do not promise fat loss or a time for a first pull-up. Say what the class involves.
Members' videos. A PR clip shows a person, and sometimes their kids on the sideline. Ask before posting.
Children. Instagram accounts are for people aged 13 and over, so messages about a young child come from a parent. Get a guardian's written consent for any child you show.
Limits. Each comment gets one private reply, within 7 days, and Instagram allows 750 an hour per account. DMFast stays under 700 and queues the rest.

Tip: WOD turns up in plain comments such as “great WOD today”. Attach it to one post, so remarks on your other posts don't trigger a DM.

Messages to copy

Questions people ask

Can it check that a visitor really trains at another box?

No. DMFast can't verify a membership. The first message asks for their home box and dates, and your coach confirms in person, the way you would for any drop-in at the door.

Can it collect the waiver?

The card can open your waiver form once the person replies, but signing and storing it happen on that page. DMFast doesn't hold signed documents, so check that your form records a date and a name.

Can I send the workout of the day to everyone every morning?

Not as a DM. Automated messages reach only people who wrote to you in the last 24 hours, and official tools don't allow mass DMs. Post it as a Story with a reply word, and everyone who answers gets the scaled version.

Members comment WOD every day. Do they get a DM each time?

Each person is answered once a day per auto-reply. That means a member who comments twice on one post gets one message, and link-only or promo comments are skipped.

Does it work for a box with a Facebook Page?

Yes. Comments on Page posts and Messenger messages can get the same keyword replies. Story replies and the follower gate exist only on Instagram, so the drop-in Story set-up stays there.

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Answer every ONRAMP comment in seconds

Pick a post and the word. DMFast replies under each comment, sends the DM and follows with your link once they answer, day and night. It can collect emails on the way. Free plan, no card.

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