Facebook Page cover photo size

Meta’s help article on Page profile pictures and covers packs three different kinds of figure into a few lines: a minimum, a recommendation for speed and a description of how the cover is displayed. Reading every one as a rule is where most of the confusion about Page covers comes from.

Personal profiles have covers too, and third-party guides give them the same size, but Meta’s size figures are written for Pages; its article on profile covers asks only for a width of at least 720 pixels. If you run a business Page, the Page figures are the official numbers for exactly the image you are making.

Meta now describes the cover by shape alone. Hootsuite’s guide, updated in October 2026, still gives display sizes of 820 × 312 on desktop and 640 × 360 on smartphones. Sprout Social’s, updated in May 2026, lists 851 × 315 with a 16:9 aspect ratio. Hootsuite’s phone size is itself 16:9, the shape Meta now gives for computers, so the sources don’t even agree on which screen gets which shape.

They do agree on the upload, 851 × 315, and on the consequence: no screen is promised the whole 2.7:1 strip. If the full height is kept, a 16:9 view has room for roughly two-thirds of the width and a 2.4:1 view for most of it. Build the cover so it still makes sense with a slice missing from either side, then check the saved result on a phone and on a computer.

A Page’s round profile picture sits over the bottom of the cover on the left. Meta puts the overlap at about 40 pixels on mobile. Sprout Social is far more cautious: it warns that on mobile as much as 75% of the profile picture can sit over the cover photo.

Plan for the larger figure. Meta’s 40 pixels is the least you should allow for at the lower left, and Sprout’s warning is a reason to keep text, faces and logos well away from that corner and to judge the result on a phone, where both sources place the overlap.

Tip: Design the cover and the profile picture as a pair. A logo circle in your brand colour reads clearly over a calm, plain lower-left corner; set it over a busy photo and the two images fight each other.

You manage a Page from inside your own Facebook account, so the first step is switching into it. These are the computer steps in Meta’s help centre article on adding or changing a Page’s cover photo:

1. Log in to Facebook, click your profile photo in the top right, choose See all profiles and select the Page you want to switch into.
2. Click your Page name in the left menu to go to it.
3. Click Edit cover photo in the bottom right of the Page’s cover photo, then click Upload Photo to use a picture from your computer, or Select photo to use one already uploaded to the Page.
4. Click the photo and drag it up or down to reposition it, then click Save changes.

Meta describes that positioning step as dragging up or down, so if it matters which part of a wide photo’s width survives, crop it to 851 × 315 before uploading. Meta also notes that all cover photos are public: everyone who visits the Page can see the cover, follower or not.

Replaced covers may stay among the Page’s photos. Before you swap in a new one, look through the old covers and delete any that show an offer, a price or a date that no longer applies.

Meta’s own advice in that article is brief: use a unique image that represents your Page, such as a popular menu item, album artwork or a picture of people using your product, and experiment to see what your audience responds to best. Review the dimensions before you upload, and make sure the cover follows the Pages Terms, since covers can’t be deceptive, misleading or infringe anyone’s copyright. The table below turns that into examples for different kinds of Page.

Seasonal covers work well for launches, sales and holidays, as long as someone owns the job of changing them back. Put the end date in your calendar on the day you upload the special version.

An 851 × 315 image holds about 268,000 pixels, so Meta’s 100 KB target allows roughly 3 bits per pixel. That is usually enough for a good-quality JPG of an ordinary photo, but fine detail and smooth gradients make it harder.

• Export as JPG, then lower the quality setting a step at a time until the file drops below 100 KB, stopping before edges start to blur or block up.
• Watch skies and soft gradients, which show banding first when a JPG is squeezed.
• If lettering turns smudgy, try a PNG, which Meta suggests for covers with a logo or text, and compare both files on a phone.
• If no version under 100 KB looks clean, keep the better-looking one. Meta presents 100 KB as the fastest-loading size, not as an upload limit.