How to repost on Instagram

1. Open a public Reel or feed post in the Instagram app and tap the repost icon, the pair of arrows beside the like, comment and share buttons.
2. To add a note, tap the bubble by your profile picture at the bottom left of the Reel or post, type it and tap Save. The note is optional.
3. Find everything you’ve reposted on the Reposts tab of your profile.

• Only public Reels and feed posts can be reposted. Posts from private accounts don’t offer the option.
• Instagram’s Help Center says you can only repost if the original creator allows reposts of their content, and that only content posted by the original creator can be reposted, so you can’t repost a repost.
• The button is in the Instagram app for iPhone, iPad and Android. It isn’t available on a computer.
• The repost stays credited to the original poster. It never becomes your post.
• Other people can comment on your repost, and the Help Center says those comments arrive as direct messages to you.
• Instagram may recommend your reposts in your friends’ and followers’ feeds, which can carry the original to people who have never seen its creator’s account.

Instagram gives you several ways to pass on someone else’s post, and they reach different people for different lengths of time.

If the repost icon is missing, check the basics: the post may come from a private account, or you may be on a computer. Sharing to Stories is a separate switch, and creators can turn it off for their own posts in their settings.

When a customer posts a public Reel of your product, the repost button is the most direct way to show it to your followers. Their name stays on it, the video never leaves their account, and it sits on your Reposts tab instead of breaking up a grid you planned.

Anything beyond the button needs a yes from the creator. Downloading their photo, cropping off their handle or using it in an ad turns their post into your content. Instagram’s community guidelines ask people to post only what they’ve made or have the right to share, so ask in a DM, keep the reply and name them in the caption.

It works the other way too. When followers repost your Reel, Instagram may show it to their followers, who might never have seen your account. A repost points to your original post rather than a copy, so a clear caption and a clear next step, such as a word to comment for a free guide, go along with it. If you’d rather not allow it, the Help Center says you can choose whether people may repost your content: open your menu, tap Sharing and reuse, and use the Reposts on posts and reels toggle.