See the numbers behind any public Reel

Every rate here is a division you could do on a calculator, and the page prints the sum beside the answer so you can check it. This is one public Reel we tried on 6 October 2026: 1,182,789 plays, 36,848 likes and 122 comments.

Likes per play says how often a play ended in a like. Comments per 1,000 plays is scaled up so the answer isn’t a long string of zeros, because comments are rare next to plays. Engagement on followers sets the post against the size of the account it came from, which is what lets you put a small account beside a big one.

Tip: Compare Reels from the same account with each other. A rate says something when you set it beside another from the same account and the same kind of video.

A play is not a person. Meta’s developer documentation describes a Reel’s views as the number of times it has been played on Instagram, and describes reach separately, as the number of different accounts that saw it at least once. So 1,182,789 plays does not mean 1,182,789 people, and one viewer can add more than one.

Instagram decides what counts as a play, and the figure on this page is the one Instagram reports. We don’t adjust it. When the page can’t find a play count for a Reel it says “Not shown” instead of showing zero.

When an owner hides the like count, Instagram doesn’t show it and this page doesn’t guess: likes appear as “Hidden” and the rates that need likes are left out. Meta’s documentation says owners can turn off showing likes, comments, views, reposts and shares. A photo or carousel has no play count at all, so only engagement on followers can be worked out for those.

The page only has what a public post shows: plays, likes and comments. Reach and watch time are measured in Instagram’s Insights, which is where to look for your own Reels. The comment total is Instagram’s figure, and Meta’s documentation says its comment count includes replies, so it can be higher than the number of top-level comments you can see.

The follower count is the account’s count when we looked, which may be up to a day old, not its count on the day the Reel went up. For a post from last week on an account that grows slowly, the gap is small. For a post from two years ago it can be large, so read engagement on followers as approximate.

If the account look-up fails, or you would rather not use one, type the number yourself. “12400”, “12,400”, “12.4k” and “1.2m” all work, and the rates change as you type without another request.

The look-up uses one of the few account look-ups you get each day, and none when the account was checked recently. You can switch it off before you start.

Only public posts can be read. Checking a Reel uses 1 of your free daily checks, and none when the post was looked up recently. The page tells you which copy you are seeing: saved up to a day ago, or read just now. We keep a post’s details for a week at most so the same Reel doesn’t cost us twice. Nothing is read about the people who watched or liked.

If the caption asks people to comment a word, the page shows it and links to the comment keyword checker, which counts how many did. DMFast can answer those comments automatically on a Business or Creator account, with a reply under each comment and a private message.