Instagram account audit in nine checks

Those lines are ours, not Instagram’s. Every check on the result has a “How we check this” note with its line, so you can disagree with it. The score, when there is one, counts a pass as 1, could improve as ½ and missing as 0, and leaves out checks we can’t read. With fewer than six readable checks, as on a private account, there is no score.

Engagement here is likes plus comments divided by followers, worked out for each of the 12 newest posts. We take the middle post rather than the average, so one viral post can’t lift the number. When most of the 12 hide their likes, the check says it can’t tell.

We compare it with Socialinsider’s Instagram benchmarks page, which gives 0.45% as the platform’s overall engagement rate for the second quarter of 2026. The same page puts Reels at 0.48%, which is a different number. We read it on 7 October 2026. Its method note describes 35 million posts from 447,613 brand pages and the same sum we use. It is one average for every account size, and a middle post usually sits below an average, so treat the comparison as a yardstick, not a verdict.

Tip: A very large account often lands under the line. The line isn’t adjusted for size, so that can say little about the content. The check still shows the rate, so you can judge it yourself.

• Private accounts. Only the bio, the link and the category can be checked, and the post checks say “Can’t tell”.
• Hidden likes. When most of the 12 posts hide them, the engagement and comments-per-like checks say “Can’t tell”.
• More than one link. Instagram’s Help Center says you can add up to five websites to a profile (TechCrunch reported up to five in April 2023), and we read the first.
• A hidden or unset category. They look the same from outside, so the check says what shows and no more.
• Pinned posts. This data doesn’t mark them, so we set aside leading posts that are older than the ones after them, and say how many.
• Bios in other languages. The bio check reads English words and says “Can’t tell” for a bio that clearly isn’t English.
• Anything that isn’t public, such as the numbers an account’s owner can look up in their own Instagram Insights.

The numbers are public data, read when you press the button or up to a day earlier. The result says when.

Start with the check that costs least. A bio line that says who you help and what to do next takes five minutes. The caption check takes longer but changes what people do: if no caption asks for anything, give people a word to comment.

Where DMFast does something about a check, the result says so and links to it: comment-to-DM for the words your captions ask for, the link-in-bio page when there is no link, and the store for sellers in India. DMFast works with professional accounts (Business and Creator), not personal ones.