Instagram money calculator

All the ranges come from one published guide, Influencer Marketing Hub’s “Instagram Influencer Rates: A Complete Guide for Brands in 2026”, last updated on 31 August 2026 and read on 7 October 2026 (influencermarketinghub.com/influencer-rates/instagram-influencer-rates). Nothing else is baked in.

For formats, the guide says Story bundles of 3 to 5 frames commonly cost 30% to 50% of a feed post, and that for many mid-tier and macro creators a Reel may cost 1.2 to 1.5 times a standard image post. This tool applies those multiples to every tier, which is an extension of what the guide says. It also gives influencer CPMs as frequently between $5 and $25.

A range is not a price. The tool places you inside your tier using where your follower count sits between the tier’s limits, on a log scale, so 20,000 followers starts closer to the bottom of micro than to its middle. That is a modelling choice made here, and the slider lets you override it. At 31,623 followers the starting point is the middle of micro: $100 + 50% × ($500 − $100) = $300 for a feed post, a Reel of $360 to $450 and a Story bundle of $90 to $150.

The guide says engagement rate, niche and audience geography move rates but gives no numbers for them. So the engagement rate you enter is shown to help you decide where to sit, not used in a formula. The niche box is a plain multiplier you set yourself, with 1 meaning no change.

If you add average impressions, the tool works out the dollars implied by $5 to $25 per 1,000 impressions and tells you whether your estimate falls inside that band. If you add likes and comments, it shows the cost per engagement a brand would be paying.

It is not a quote and not what a brand will pay you. A second guide, Neal Schaffer’s influencer income breakdown (nealschaffer.com/influencer-marketing-cost, revised 9 September 2026), uses wider bands: micro at $100 to $1,000 and macro at $1,000 to $10,000 for 100,000 to 1 million followers. The sources overlap but don’t agree, which is a reason to treat the range as a conversation starter.

• Usage rights, exclusivity and paid amplification can raise a real quote well above the base.
• The guide says creators with audiences in high-CPM markets such as the US or Western Europe often price above those with global or lower-value regional audiences. The dollar ranges don’t adjust for that.
• Below 1,000 followers the sources give no range, so none is shown.
• Rupees are a straight conversion at a rate you can edit. They are not a separate Indian rate card.

Neal Schaffer’s page also cites one influencer platform whose average across more than 38,000 influencers is $221 a post, while its largest single group charges under $50. Averages and medians sit far apart in this market.