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See what ads a brand is running on Facebook and Instagram

Type a brand or a phrase, pick a country and press search. You get the ads Meta’s Ad Library lists for it, duplicate creatives folded together and the longest-running first, each with its text, headline, button, platforms and link. Meta’s library is free; this is a friendlier view of it.

How it works

  1. 1Type a brand or a phrase

    Meta looks for that exact phrase in ads. Choose a country, or all of them, and whether to include ads that have ended.

  2. 2Read the first page

    About 30 ads come back in a few seconds. Ads that share a creative are folded into one card that says how many versions exist.

  3. 3Sort, filter and compare

    The longest-running ads come first. Narrow the list to one advertiser or to ads with a message button, and see which platforms and buttons the results use.

  4. 4Load one more page, or open Meta’s library

    Load about 30 more ads, or open the same search in Meta’s own Ad Library to see every match there.

What “running longest” does and doesn’t tell you

Advertisers tend to switch off ads that don’t earn their keep, so an ad that has run for months is often one that works. That makes days running the best hint these results offer, and it is why the list opens with the longest-running ads. It is a signal, not proof: an ad can also run for months because nobody turned it off, or on a tiny budget.

Meta publishes spend and reach only for ads about social issues, elections or politics. For ordinary ads neither figure exists in the library, so nothing here can say what an ad cost or how many people saw it, and the tool doesn’t guess.

Tip: Look for ads that have run a long time and come in several versions. Several versions of one ad often mean the advertiser is testing small changes to an idea they want to keep.

Reading a card: text, button, platforms and versions

On the cardWhat it means
Running 214 daysDays from the ad’s start date to today, or to its last day if it has ended.
3 versions of this adMeta groups ads that share one creative. The card shows the longest-running version and counts the rest.
A button such as Learn moreThe call to action the advertiser chose. A message button, such as Send message, opens a chat instead of a website.
PlatformsWhere Meta delivers the ad: Facebook, Instagram, Messenger, Audience Network and so on.
Goes to…The website the ad sends people to, shown as a plain link. Ads that start a chat often have no website.

Meta lets an advertiser point a message button at Messenger, Instagram or WhatsApp, and at more than one of them at once. The Ad Library doesn’t say which, so the summary counts message buttons together and sets apart the ones that name WhatsApp.

What this searches and what it leaves out

The search is for the exact phrase, so “nike” also finds shops and fans that mention Nike in their ads. Pick the advertiser you came for from the buttons under the summary. A misspelling finds nothing, because the phrase has to match.

The tool reads up to two pages of about 30 ads: enough to see what a brand is running, not every ad it has ever run. Active ads are what Meta shows by default. Ended ads appear only where Meta keeps them: ads shown in the EU are archived for a year after their last impression, and ads about social issues, elections or politics for seven years, according to Meta’s Transparency Center.

Pictures load straight from Meta and their links expire after a while, so a card can show an ad’s text without its picture. An ad’s pictures and videos belong to the advertiser, so there is no download button. We keep each result for about an hour so a repeat search doesn’t cost us a second look-up, and your daily allowance is counted against a scrambled form of your network address.

Ads that start a chat

When an ad has a Send message button, the person who taps it lands in a conversation with the advertiser, and Meta lets the business reply for 24 hours after the person’s last message. DMFast answers those chats for a Facebook Page or Instagram professional account you manage: it replies at once to words like PRICE or HOURS. It doesn’t create or run ads, and it doesn’t answer WhatsApp chats.

Questions people ask

Is Meta’s Ad Library free?

Yes. Meta’s own Ad Library is free to search, and so is this tool. It reads the same public ads and adds grouping of duplicates, a longest-running-first order and summary counts. Each visitor has a small daily allowance of searches.

Does it show how much an ad spent or how many people saw it?

No. Meta gives spend and reach only for ads about social issues, elections or politics. For ordinary ads neither figure exists in the library, so the tool shows how long an ad has run, which is a hint and not proof of results.

Why does an ad have no picture?

Meta’s picture links stop working after a while, and the card hides a picture that won’t load. Open the ad in Meta’s Ad Library, with the link on its card, to see the original.

What do versions mean?

Meta groups ads that share the same creative. The card shows the version that has run longest and says how many versions there are. Several versions of one ad often mean the advertiser is testing small changes.

Why does searching a brand show other companies?

Meta searches for the exact phrase, so any ad that contains it matches, including resellers and fans. Use the advertiser buttons under the summary to narrow the list to one Page.

How many ads can I see?

The first search reads about 30 ads and Load more adds about 30. That is a sample for research, not a full export. For every match, open the same search in Meta’s Ad Library with the link above the results.

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