What is a Facebook Page?

A personal profile belongs to one person. A Page belongs to a business or public identity, and one or more people are given roles to manage it. That is why a Page can have a team, and why you can remove someone’s access without changing the Page’s name or its followers.

• Posts, replies and messages are sent as the Page, not as the person typing.
• Access is split by role: some people can only read reports, others can post or manage who else has access. See the Page roles page for the table Meta publishes.
• Third-party tools connect to the Page, not to anyone’s personal profile.

Meta’s developer documentation, which we read, lists the roles and what each can do but does not define a Page in a sentence. The definition above is the general one; details of menus and features vary, so check your own app.

Customer messages sent to a Page arrive in Messenger and can be answered by people or by software. For automation, the Page is the unit that is connected: a tool such as DMFast works with Facebook Pages, not with personal profiles. If someone in your team leaves, what matters is that the Page still has someone with enough access to reconnect things.

People who message a Page are identified by an ID that is specific to that Page. This is called a page-scoped ID, and the same person has a different one for each Page they message.

• Running a business from a personal profile and then losing the audience when the profile is closed. A Page keeps the audience with the business.
• Giving everyone full control. Hand out the lowest role that does the job.
• Leaving only one person with the highest role. If that login is lost, the Page is hard to recover.

Tip: Write down who holds the top role on each Page you run, and keep at least two people there. It costs nothing and avoids a bad day later.