What is a Facebook group?

A Page broadcasts: a business or creator posts and people follow. A group is for conversation among members, who post for each other. The group has people running it as admins and moderators, and members can usually see who those people are.

In a 2021 post for group admins, Meta said there were more than 70 million admins and moderators running active Facebook groups around the world. The same post described tools such as Admin Home, a central dashboard, Admin Assist for moderating comments, alerts when a conversation turns into conflict, summaries of member activity and the ability to tag group rules in posts and comments.

That post is from June 2021, with a later note from March 2022. Tools change, so treat it as a snapshot and look at your own group’s admin settings for what exists today.

DMFast works with Instagram professional accounts and Facebook Pages. It does not run inside Facebook groups. If your business has both a Page and a group, the Page’s comments and Messenger messages are what an automation tool can answer.

Tip: Write the group rules before inviting anyone, pin them, and say what happens when they are broken. A group with no rules fills with promotion within a week.