Free tool
Instagram engagement calculator.
Enter any public account to see its engagement rate, the posts that got the most comments, and the words it asks people to comment. No sign-up.
How it's calculated
Engagement rate = average (likes + comments) per post ÷ followers, over the account's 12 newest posts. Views aren't counted, so Reels-heavy accounts can look lower than their reach. Accounts that hide like counts only show comments.
What's a good engagement rate?
It depends on audience size: smaller accounts usually have closer communities.
- Under 10K followers
- around 4%
- 10K – 100K
- around 2.4%
- 100K – 1M
- around 1.5%
- Over 1M
- around 1%
Rough industry rules of thumb, not guarantees.
Why the comment words matter
Posts that say “Comment GUIDE and I'll send it to you” turn viewers into comments, and comments into conversations. The checker spots those prompts in captions and shows how those posts did compared with the rest. DMFast then answers every one of those comments for you, with your link in a DM.